Social Win

People who are good at influencing and persuading know how to get things done. They turn crises into opportunities and opponents into allies, and they achieve much more by doing less. And the good news is that anyone can learn these skills.

Are you tired of always fighting for attention? Plagued by unfair treatment in the workplace? Lacking anybody cool to confide in? Sociologist and entrepreneur Lucio Buffalmano’s resource-filled website has led thousands of students down a path of flourishing power and riches. Bestselling author Ali Scarlett has helped countless listeners position themselves to mingle with the international elite. And now they’ve come together to share their advanced science-backed methodology for achieving highly gratifying personal empowerment.

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell.

Before John Glenn orbited the Earth or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as "human computers" used pencils, slide rules, and adding machines to calculate the numbers that would launch rockets and astronauts into space. Among these problem solvers were a group of exceptionally talented African American women, some of the brightest minds of their generation.

In a televised social experiment before millions of viewers, police sergeant Derrick Levasseur demonstrated that techniques used by undercover detectives could help people achieve their goals in everyday social situations. The result: he walked away with more than half a million dollars. In The Undercover Edge, Derrick shares his personal mind-set surrounding human behavior and motivation. Even more than that, he provides easy yet groundbreaking tools acquired while overcoming personal adversity.

How to Argue With a Meat Eater (and Win Every Time) is an essential companions for all vegans helping them to remain cool and calm (and win) even in the most heated debate. It comprehensively breaks down every argument used against veganism, providing listeners with impressive rebuttals to these arguments. Covering topics such as ethics, the environment, health and nutrition, as well as providing tips on how to have 'healthy' debates, this book will leave listeners feeling confident and empowered knowing that, not matter what the argument, they can win every time.

In her most urgent book yet, New York Times bestselling author Jessica Valenti shines a light on the conservative assault on women’s freedom, cutting through the misinformation and overwhelm to inform, engage, and enrage. From the attacks Americans know about to the ones anti-abortion lawmakers and groups are trying to hide, Valenti details the tactics and horrors that she’s been painstakingly tracking in her acclaimed newsletter, Abortion, Every Day.

Physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall reveals why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them.

In 1942, the Gestapo sent out an urgent transmission: "She is the most dangerous of all Allied spies. We must find and destroy her." The target in their sights was Virginia Hall, a Baltimore socialite who talked her way into Special Operations Executive, the spy organization dubbed Winston Churchill's "Ministry of Ungentlemanly Warfare." She became the first Allied woman deployed behind enemy lines and - despite her prosthetic leg - helped to light the flame of the French Resistance, revolutionizing secret warfare as we know it.

Thomas B. Allen’s expertise in military history and strategy is combined with Roger MacBride Allen’s knowledge of technology to reveal a lesser-known yet fascinating side of the 16th president of the United States. Their authoritative narrative reveals Lincoln as our nation’s first hands-on commander in chief, whose appreciation for the power of technology plays a critical role in the North’s Civil War victory over the less-developed South.

The early 1980s were the most dramatic, colourful and controversial in our modern history. Margaret Thatcher had come to power with a daring plan to reverse Britain's decline into shabbiness and chaos. But as factories closed their doors, dole queues lengthened and the inner cities exploded in flames, would her harsh medicine rescue the Sick Man of Europe - or kill it off? Evocative, surprising and gloriously entertaining, Dominic Sandbrook's new book recreates the great turning point in Britain's modern history.

Renowned investor and climate champion Tom Steyer has been on the forefront of the climate war for well over a decade, leveraging his investment expertise, business knowledge, and community-organizing skills to support sustainable climate solutions. In this accessible book, he explains how capitalism is an effective tool for scaling climate progress, offers his candid take on fossil fuel enablers, and explains why immediate action on the climate front will be an investment in our economy and our key to a healthy and viable future.

Is it possible to disagree politically and love unconditionally? The reaction of evangelicals to political and cultural shifts in recent years revealed what they value most. Lurking beneath our Bible-laced rhetoric, faith claims, books, and sermons is a relentless drive to WIN! But the church is not here to win. By every human measure, our Savior lost. On purpose. With a purpose. And we are his body. We are not in it to win anything. We are in it for something else entirely. That something else is what this book is about.

In the second edition of this witty and infectious book, Madsen Pirie builds upon his guide to using - and indeed abusing - logic in order to win arguments. By including new chapters on how to win arguments in writing, in the pub, with a friend, on Facebook and in 140 characters (on Twitter), Pirie provides the complete guide to triumphing in altercations ranging from the everyday to the downright serious.

Communication is a fact of life. You are forced to communicate with other people every day whether you want to or not. You communicate with your words. You communicate with your voice. You communicate with your posture. You communicate with your attitude. Being able to effectively express your thoughts and feelings is essential to successful business and personal relationships. Not being able to communicate effectively in any situation can cause miscommunications between you and another person which can give way to arguments.

The Tea Party began as a protest for patriots who feared Big Government. President Trump has become a hero for patriots who are against Big Everything. Fed up with Silicon Valley, the media, liberal higher education, the military-industrial complex, Twitter mobs, swamp monsters, Big Pharma, out-of-control prosecutors, and gun-grabbing fascists, ordinary Americans miss the days when America cared about rule of the people, by the people, and for the people.

The story of the most important political campaign in modern times, by the man who went through it side by side with President Obama.

In The Science of Social Intelligence, you'll have over 30 studies, new and old, broken down in a way that answers the question, "How can I use this science in my everyday life?" Rely on findings from psychology, cognitive science, and behavioral economics, rather than one person's anecdotal advice of what works.

Antonio Mendez and his future wife, Jonna, were CIA operatives working to spy on Moscow in the late 1970s, at one of the most dangerous moments in the Cold War. Soviets kept files on all foreigners, studied their patterns, tapped their phones, and even planted listening devices within the US embassy. In short, intelligence work was effectively impossible. The Soviet threat loomed larger than ever. The Moscow Rules tells the story of the intelligence breakthroughs that turned the odds in America's favor.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.