South Korean Culture

Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.

Packed with insightful information, this guide serves as a comprehensive companion for both seasoned travelers and those embarking on their first Korean adventure. From the bustling metropolis of Seoul with its vibrant blend of ancient palaces and modern skyscrapers to the serene landscapes of traditional villages and natural retreats, the guide navigates through the diverse tapestry of South Korea.

Dayeon wants to be a haenyeo just like Grandma. The haenyeo dive off the coast of Jeju Island to pluck treasures from the sea - generations of Korean women have done so for centuries. To Dayeon, the haenyeo are as strong and graceful as mermaids. To give her strength, Dayeon eats Grandma's abalone porridge. She practices holding her breath while they do the dishes. And when Grandma suits up for her next dive, Dayeon grabs her suit, flippers, and goggles. Tina Cho's The Ocean Calls is a classic in the making.