Space Business

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.

Art Thinking combines the mind-sets of art and the tools of business to protect space for open-ended exploration and manage risks on your way to success. Art Thinking takes you from "Wouldn't it be cool if...?" to realizing your highest aims, helping you build creative skills you can apply across all facets of business and life. Warm, honest, and unexpected, Art Thinking will help you reimagine your work and life-and even change the world-while enjoying the journey from point A.

Drawing on the latest research in social psychology, Dr Connson Chou Locke will look at why we are prone to miscommunicate and how to overcome these barriers. This practical guide, based on her hugely popular Guardian Masterclass, will help you hone your personal style and enhance your presence and influence with ease.

What’s missing in most small businesses and why is it that most fail? In Zen and the Art of Small Business, Michael Gerber, not only answers that question, but provides a deep understanding of the process for transforming any small business into a “sacred space.”

Jacobson provides a comprehensive overview of the space industry, allowing everyone to understand the role space plays in our lives and how it will continue to transform the world. Over 100 industry experts and leaders share insights, presenting a 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, and benefits.

Open Space Technology: A User’s Guide is just what the name implies: a hands-on, detailed description of facilitating Open Space Technology (OST). OST is an effective, economical, fast, and easily repeatable strategy for organizing meetings of between 5 and 2,000 participants that has been used in thousands of organizations in 134 countries and just keeps growing in popularity. Written by the originator of the method, this is the most authoritative book on the rationale, procedures, and requirements of OST.

To edge out the competition in today's disruptive environment, you need to ensure that your company is agile - that it can respond to change instantly and effectively. Because fast and furious change is the only thing you can count on in business today. Network expert Michael Arena helped enable GM's legendary turnaround. In this book, he explains how you can transform your own company through the concept of adaptive space.

In this bundle, astrophysicist Andrew May take a deep dive into space exploration and our continued and evolving fascination with the cosmos. Astrobiology: May gives an expert overview of our current state of knowledge, looking at how life started on Earth, the tell-tale signatures it produces, and how such signatures might be detected elsewhere in the Solar System. Destination Mars: May traces the history of our fascination with the Red Planet. The Space Business: May provides an in-depth look at the triumphs and heroic failures of quixotic quests to commercialize the final frontier.

In the audiobook, mediation guide, popular YouTuber, and yoga instructor Rebekah "Bex" Borucki features her favorite healing and stress-reducing modalities, including her signature four-minute meditations. Deeply personal, heartfelt stories of her struggles and tender moments raising five children will be highlighted throughout the audiobook. As a birth doula and meditation and yoga guide, Bex offers a wealth of personal and professional experience in managing the demands of motherhood and the need for self-care and stress management.

If you want to succeed in your career, or make more room in your life for the nonwork stuff, then you need to free up some time. And what's the key to finding time? Delegation. Let Gail Thomas teach you to art of delegation. Stop wasting your time on tasks you're overqualified for and see how you actually can focus on the important stuff. And you won't just learn how to delegate 'down' - Gail will also help you master upwards delegation.

We already know from scientific research that mindfulness practices enhance mental health and improve clarity and focus. Finding the Space to Lead shows how this training has specific value for leaders. This is not a new leadership system to add to the burden of already overworked people. It brings the concepts of mindfulness into the everyday life of anyone in a leadership role, through specific exercises that address practical issues.

As far back as stories go, pioneers have reached for the skies. In the last two hundred years, they have mastered the air and made the modern world possible. Today they are bringing outer space within our reach. They're inventors and toymakers, amateurs and adventurers, visionaries, dreamers and, yes, crackpots. Some have called them irresponsible, even dangerous. But I have met many of them. I have worked with them, and funded them, and flown with them.

Today, companies are expected to be flexible and both rapidly responsive and resilient to change, which basically asks them to be agile. Lack of an overarching theory about how to expand the "Agile Manifesto" has led to many fragmented attempts to apply Agile company-wide. Enjoy insights in the book shared by Jez Humble, Diana Larsen, James Shore, Johanna Rothman, and Bjarte Bogsnes.

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

Throughout his career, Raphael Collazo has helped business owners identify, analyze, and ultimately secure commercial space for their business operations. However, after guiding many through the process, he realized how little his clients knew about leasing commercial real estate. After scouring the web for resources he could share with them, he was surprised by what he discovered. There were only a handful of books on the topic, and of those that were available, most were overly complicated and difficult to understand.

The Power of Connection provides you with practical, real-world solutions for improving your professional performance, your personal relationships, and your outlook - one conversation at a time.

Learning to declutter our lives is a lifelong task that we all need to take seriously. When we are children, we have our parents following us around and cleaning up after us. As we enter the teenage years, we begin to take on responsibilities and begin to give ourselves structure. When we become adults, we soon become aware that there is too much to do and very little time to do it. This is where setting a plan and a goal will help us develop strong habits.

Be an instant expert on the quantum universe and Bluff Your Way® in the subject with everyone you know. No science required, just a sense of humour. From 'gluons' to 'gravitons', and from 'certainty' to 'superstrings', here's all you need to know to sound all-knowing.

Psychologist Richard Wiseman brings together history, psychology, and self-help in this unique and powerful guide to achieving the impossible in work and in life. The result of intensive research, including interviews with surviving members of the Apollo mission-control team, Moonshot delivers eight key lessons on teamwork, leadership, persistence, creativity, and more, each one a vital part of the mind-set for success.