Space Business

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.

Drawing on the latest research in social psychology, Dr Connson Chou Locke will look at why we are prone to miscommunicate and how to overcome these barriers. This practical guide, based on her hugely popular Guardian Masterclass, will help you hone your personal style and enhance your presence and influence with ease.

Reusable rockets and mass production of spacecraft and their components mean that the cost of access to and operation in space is dropping rapidly and making ever more space businesses economically viable. There are now already thousands of space start-up companies. The space economy is expected to grow to several trillion dollars over the next decades. Space technology may help solve challenges on Earth, ranging from climate change over food and energy security to quality healthcare.

Elon Musk, der Mann hinter Tesla, Space X und PayPal, ist der ultimative Wavemaker: ein Marktführer, der nicht auf den Wellen der Innovation surft, sondern diese lieber selbst erzeugt. Und obendrein gelingt es ihm, seine Ideen stets in die Tat umzusetzen. Basierend auf fünf ebenso verrückten wie anwendbaren Erfolgsprinzipien, enthüllen Hans van der Loo und Patrick Davidson die Magie von Musk und zeigen, wie auch Sie fantastische Erfolge erzielen können. Das Hörbuch über den größten Visionär der Welt!

Minimalism is having a huge cultural moment, with more people than ever wanting to adopt a more streamlined, thoughtful lifestyle. Unfortunately for many, this undertaking can be overwhelming and emotionally trying. Simply "keeping what brings you joy" ignores the very real psychological underpinnings that make getting rid of things difficult. This book is the antidote to this paralysis. Inside, you will find a day-by-day checklist that will take you from chaos to order in just 30 days.