Space Industry

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.

Jacobson provides a comprehensive overview of the space industry, allowing everyone to understand the role space plays in our lives and how it will continue to transform the world. Over 100 industry experts and leaders share insights, presenting a 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, and benefits.

Sierra Nevada, Northrup Grumman, Boeing, and Bigelow Aerospace built prototypes of deep-space habitats that NASA began testing in March 2019. Therefore, physical evidence exists that human beings are committed to living in space for purposes of research and industrial pursuits such as mining. Now that companies are set to take both professional astronauts and well-trained passengers into space as early as summer of 2021, this book will prepare you to take your place - whether as an investor, owner, employee, or enthusiast - in the exciting world of space exploration.

On the edge of a black hole, Admiral Fox Lee has seconds to save his ship. In a world where everything’s for sale, even your soul, a dark force descends on the Zeta Asteroid Belt. Admiral Lee is willing to risk his life to save his crew but may have underestimated the enemy. When you can’t run or hide, the only choice is battle.