Strategic Management

From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.

Is it possible to predict your financial future? Most business owners spend more time focused on the weather forecast than the status and forecast of their business. The truth is that the weather changes very quickly and is uncontrollable, but our business forecast is much more in our control. What if you could see into the future of your business? What if you had less stress, chaos, and uncertainty, and more influence over where you are going financially?

Globalization, long considered the best route to economic prosperity, is not inevitable. An approach built on the principles of free trade and, since the 1980s, open capital markets is beginning to fracture. With disappointing growth rates across the Western world, nations are no longer willing to sacrifice national interests for global growth, nor are their leaders able - or willing - to sell the idea of pursuing a global agenda of prosperity to their citizens.

En este libro, un auténtico best seller mundial, Richard P. Rumelt muestra cómo acabar con la palabrería fácil y los objetivos a medias de las «malas estrategias». Nos proporciona un método claro y sumamente eficaz para alcanzar el objetivo clave de cualquier liderazgo: concebir y ejecutar una estrategia de éxito en el mundo real.

◆「知りませんでした」「無知でした」「そんなことできるのですか……」「倒産させない会社を作ること」をミッションに500社以上の会社を経営危機から救ってきた税理士が、経営者が頭を悩ませるリアルな53の「選択」に答える！

Every owner will exit his or her business one day. In this fast-paced, easy read, we explore the critical strategies and tools that pave the way for a successful exit - on your terms, and we help you avoid the pitfalls that can derail your best intentions. Straight Talk will help you set the foundation for your succession, whether you plan to exit in one year, five years, or 15 years.

What happens when the world around you is spinning with so many questions, hurdles, and problems? How do you get to live the life you have always dreamed of—and reach the goals that you and your family desire? The answer, says author Irvin Schorsch, is through finding the right kind of family-focused fiduciary firm that can be a trusted partner to help you in all aspects of life.

In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isn't a one size fits all.

「答えがないのに、ゴールを示すべき」 というジレンマを、誰もが抱えている

そのビジョンは、「現在の自分たち」を勇気づけ、 主体性と創造性を解放しようとしているか？ 日々のプロセスを問い直すものとなっているか？

In today's ultra-competitive, breakneck world, getting superior results at the fastest rate possible is critical to success. But the speed of life can sidetrack us, cloud our sense of priority, and make us less effective. Strategic Acceleration presents a methodology that will help you get clear, focused, and efficient. It will bring you the results and success you want - faster.

Today's organizations are collaborative. With old command-and-control methods replaced by openness and transparency, networking has become an essential professional skill expected of everyone at every level. Unveiling eight indispensable competencies for the new network-oriented workforce, Strategic Connections provides practical advice for building better, more productive business relationships.

I am a master at crafting bullshit, and you, dear listener, will do well to listen to me. I've written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I politely call corporate gargle. I've done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, technologists, and accountants. I've been practicing this dark, draconian art and teaching others how to follow my lead for 40 years.

Gigatrends offers a roadmap for navigating six of the most disruptive trends shaping the future. Humanity stands at the precipice of a remarkable new era in global history filled with both immense opportunities and daunting challenges. Gigatrends examines how six disruptive trends can be harnessed to create new social, economic, and organizational solutions that will usher in the promise of a human-centered future for billions of people.

All the War They Want presents counterintuitive problem-solving techniques, using as its case in point one of the most existential threats to our national security and American way of life: cyber warfare. Informed by Jeffrey Engle’s experience as a member of the U.S. military’s elite special ops community, his Brazilian jiujitsu training, and his leadership of a premier cyber defense company, All the War They Want offers an alternative perspective on overcoming tough leadership challenges—a perspective previously available only to those bearing the scars of a lifetime at war.

El legendario inversor John Doerr revela cómo los Objetivos y Resultados Claves (OKR) han permitido a Google lograr un crecimiento explosivo, y cómo ese método puede ayudar a cualquier organización a prosperar.

仕事ができる人は、みな「数学的」だった！生産性・評価・信頼、すべてが爆上がり！

Brenda, Kevin, and the kids were stuck...Brenda had taken a 20 percent pay cut and was told by her boss she should feel "lucky to still have a job". But they were already living paycheck to paycheck. How were they going to get by with 20 percent less income? Move. Brenda was offered a great job six states away. They'd have to sell the house, though. But they didn't have much equity. The few offers they received were lower than what they owed. Can't sell a house if you can't pay off your loan.

This book is not just a theoretical exploration of financing concepts; it is a practical roadmap that empowers entrepreneurs and business owners to take control of their financial destinies. The authors have drawn from their extensive expertise and experience to deliver actionable strategies, case studies, and best practices that you can implement in your own business.

This book provides the road map business owners need to build massive value and start moving toward a successful transition.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.