Strategic Management

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Accomplished entrepreneur and AI strategist Vineet Vashishta delivers an engaging and insightful new take on making the most of data, artificial intelligence, and technology at your company. You'll learn to change the culture, strategy, structure, and operational framework of your company to take full advantage of disruptive advances in tech. The author explores fascinating work being undertaken by firms in the real world, as well as high-value use cases and innovative projects and products made possible by realigning organizational frameworks using the capabilities of new technologies.

En su manera franca y entretenida, Mike Michalowicz revela por qué la fórmula tradicional ventas - gastos = ganancia no sólo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender más y aprovechar menos.

In Project Management QuickStart Guide, author, speaker, trainer, and project management expert Chris Croft draws on his 30+ years of experience to deliver a comprehensive guide for would-be project managers, experienced project planners, and everyone in between.

Rapidly grow your business while staying sane, focused, and fulfilled.

For the past 10 years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal 10 revolutionary new megatrends that are transforming how we work, play, and live.

In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Jim Rogers, whose entertaining accounts of his travels around the world - studying the markets from Russia to Singapore from the ground up - has enthralled investors and Wall Street aficionados for two decades. In his engaging memoir Street Smarts, Rogers offers pithy commentary from a lifetime of adventure, from his early years growing up a naïve kid in Demopolis, Alabama, to his fledgling career on Wall Street, to his cofounding the wildly successful Quantum Fund [omit George Soros], Rogers always had a restless curiosity to experience and understand the world around him.

This audiobook provides insights to effective leadership skills and examines strategies that top performers implement to manage an organization more efficiently. This title can provide a powerful motivational key; one that will unlock a treasure of innovative ideas by examining how top performers achieve their desired outcomes more efficiently.

You have a great product. You have top-notch talent. You have a process that’s been carefully mapped out. So, what’s missing? Executive, speaker, and leadership authority Billy Ray Taylor points to a lack of clarity on strategy that makes it impossible for your employees to understand how their activities fit within the company’s overall vision and to take true ownership of their careers. In this groundbreaking guide, Taylor reveals how his proprietary LinkedX Process can help your organization cultivate extreme ownership at every level, from top management to front-line employees.

We have a choice. We can either be reactive and struggle to adjust to transformational events on the fly, or we can be proactive and control the narrative—reinventing work to align with the evolving environment. Futurist Rishad Tobaccowala has had a highly successful career because he has anticipated and capitalized on emerging trends. In Rethinking Work, Rishad outlines the reasons why being proactive in this era of unprecedented change is the only way organizations will survive and thrive.

Percez les Secrets de la Réussite en Entreprise : Maîtrisez la Stratégie d'Affaires pour une Croissance Durable. Plongez dans un guide académique complet qui vous équipe des outils et des connaissances essentiels pour prospérer dans le monde dynamique des entreprises d'aujourd'hui.

As a manager, you tend to walk a tightrope with executives on one side and employees on the other. But while managing personalities, team dynamics, and company culture aren't your only responsibilities, they are vital to the well-being of any company. To help you boost productivity and find the right management style for you, the staff of Entrepreneur helps you tap into the expertise of over 20 contributors and learn how to: delegate the right jobs to the right people; decentralize management and boost employee productivity; promote accountability; and much more.

Gigatrends offers a roadmap for navigating six of the most disruptive trends shaping the future. Humanity stands at the precipice of a remarkable new era in global history filled with both immense opportunities and daunting challenges. Gigatrends examines how six disruptive trends can be harnessed to create new social, economic, and organizational solutions that will usher in the promise of a human-centered future for billions of people.

Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.

Decentralized finance (DeFi) is a new way to borrow, lend, trade, save, and invest. It’s an open-source financial system that has no central authority or middlemen. The DeFi network has risen from zero to about $50 billion in value locked! Cameron Belfort brings his knowledge of the DeFi and cryptocurrency space to deliver an easy-to-understand, straight-to-the-point guide through the ecosystem. Cryptocurrency DeFI Guidebook: A Beginner to Expert Guide on Decentralized Finance is written for beginners who are yet to familiarize themselves with how DeFi works.

Get your mind around this: a company without org charts or hierarchy. Some firms do operate this way, but this download, The Centerless Corporation, explains how they work and why. Give this a listen and maybe it'll show you how to change your company. You can bring it up with the, uh...boss.

How to Be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distils 20 years' experience training executives at all levels from leading companies around the world into a range of smartly illustrated, workable methodologies that will enable you to understand each approach and find your own path to the right solution every time.

Blockchain technology has taken over the world, well...partially. This audiobook shares various viewpoints by taking a look at the particular tools you can utilize, such as blockchain and charting tools, to mine and purchase bitcoin, and make money with it, at the correct time! This guide will show you what you can learn about blockchain technology.