Strategic Management

「コミュニティを制すものはビジネスを制す。」顧客と企業をつなぐ「コミュニティ」形成の有効性・活用法を、大手企業を中心に200社以上へのコミュニティ導入実績を持つ筆者がノウハウとともに解説。

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

◆「知りませんでした」「無知でした」「そんなことできるのですか……」「倒産させない会社を作ること」をミッションに500社以上の会社を経営危機から救ってきた税理士が、経営者が頭を悩ませるリアルな53の「選択」に答える！

「答えがないのに、ゴールを示すべき」 というジレンマを、誰もが抱えている

そのビジョンは、「現在の自分たち」を勇気づけ、 主体性と創造性を解放しようとしているか？ 日々のプロセスを問い直すものとなっているか？

The first comprehensive mentoring guide written specifically for 21st-century career building, this entrepreneurial approach to work relationships addresses the key issues of our time. Using simple tools and proven strategies, this essential guide shows you how to leverage the relationships you already have to map out a new developmental network that grows with your career.

En este libro, un auténtico best seller mundial, Richard P. Rumelt muestra cómo acabar con la palabrería fácil y los objetivos a medias de las «malas estrategias». Nos proporciona un método claro y sumamente eficaz para alcanzar el objetivo clave de cualquier liderazgo: concebir y ejecutar una estrategia de éxito en el mundo real.

Leading in a Non-Linear World leads listeners through a groundbreaking set of science-based strategies to help them face rising demand, uncertainty and change posed by disruptive technologies and seismic shifts in globalization. The book shows how our mindset, more than our knowledge and expertise, has the potential to be our greatest asset in facing the future. Jean Gomes reviews the latest brain research revealing that our mindset is the interplay of feeling, thinking, and seeing, and how we can build it to significantly increase our wellbeing and performance.

In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers’ behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike.

Ter acesso à informação nunca foi tão fácil. Apesar disso, enfrenta-se no dia a dia o desafio de saber o que é relevante em meio a um volume cada vez maior de dados. Entre as diferentes notícias, opiniões e pesquisas que chegam ao conhecimento da população, como identificar o que é útil no momento de traçar um plano, de se preparar para determinado acontecimento, de acertar uma previsão? Para o economista Nate Silver, garantir a qualidade da informação é o primeiro passo.

This groundbreaking book is the first to both identify the wide range of political risks that global firms face and show investors how to effectively manage them. Written by two of the world's leading figures in political risk management, it reveals that, while the world remains exceedingly risky for businesses, it is by no means incomprehensible. The authors provide a wealth of unique methods, tools, and concepts to help understand political risk, showing when and how political risk analysis works - and when it does not.

When Elizabeth ascended the throne in 1558, England was the laughing stock of Europe. Economic, political, and religious calamities were numerous, and Elizabeth endured constant criticism. But by the end of her 45-year reign, England was one of the world's mightiest nations. Axelrod uses the legendary Queen's life as a model for modern leadership, and a powerful example of how one person can make an extraordinary difference. Elizabeth I CEO is an indispensable guide for today's business managers and leaders. It is also an inspiring listen for those taking their first steps up the corporate ladder, or those who simply love history. Nelson Runger's narration gives a renewed energy to Elizabeth's lessons, which are as relevant today as they were four centuries ago.

하버드는 지금까지 미국 대통령 6명, 노벨상 수상자 34명을 배출했으며 세계 정상급 문학가, 사상가, 학자들을 대거 양성했다. 실상 모든 분야의 최고봉에 하버드 출신이 있는 것이다. 말할 필요 없는 세계적인 기업가 빌게이츠, 마크 저커버그, JP 모건 체이스의 현 회장 제이미 다이언 역시 하버드를 거쳤다. '그렇다면 비즈니스 분야에서 하버드는 학생들에게 어떠한 정신과 이념을 전수할까?' 이 책은 바로 이 질문에 대한 대답이다. 그 실제 수업을 생동감 넘치는 글로 옮겨 하버드에 가지 않고도 수준 높은 강의를 듣는 것 같은 만족감을 얻을 수 있다.

Este libro es un recurso invaluable para académicos, profesionales y cualquier persona que busque mejorar sus habilidades de negociación. Con la creciente importancia de las negociaciones en el mundo globalizado de hoy, "Negociación Estratégica" es la guía definitiva para lograr resultados exitosos y éticos en cualquier mesa de negociación.

Worried about another looming slump? Employ the kaizen ideology today to establish a successful “continuous improvement” mechanism in your business to save it and see dramatic improvements! If you’ve always wanted to increase productivity in your business and maintain the quality of products and services through a sustainable, continuous improvement of processes and products involving the lean and agile startup team, this book is for you.

Ya sea que estés lanzando un cohete o planeando una fiesta de cumpleaños, las habilidades de gestión de proyectos son fundamentales para garantizar que todo salga a la perfección. Ahora más que nunca, las organizaciones buscan formas flexibles, rentables y eficientes de lograr sus objetivos, y la gestión de proyectos eficaz es la respuesta. No solo es una habilidad en demanda en casi todas las industrias, sino que también es una de las habilidades más transferibles que puedas adquirir.

In the world of business, success is hard-earned and requires discipline, persistence, and a proven framework. That's where The 100 Rules of Business comes in. This comprehensive guide is grounded in rigorous actions that will help you build and grow a successful business in any niche. But the key to success is taking action. That's why these 100 rules are designed as actionable steps that you can follow in every stage of your business journey.

This easy-to-follow guide is the perfect gift for helping your teenager understand the ins and outs of money, from saving their first dollar to making smart spending choices. Designed specifically for teenagers, it breaks down complex financial concepts into bite-sized, easily digestible pieces.

ヤバいくらい簡単なのに、ヤバいくらい成果が出るノウハウが満載！

Finding financial investors is not enough. Money is only the starting point. Any investments in your company must be used intelligently and purposefully, or it will just be money down the drain. What you need is a proven methodology for getting your company from where it is now to where you dream of it being. Accelerating Growth describes how The Management System makes that possible.