Strategic Management

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Get your mind around this: a company without org charts or hierarchy. Some firms do operate this way, but this download, The Centerless Corporation, explains how they work and why. Give this a listen and maybe it'll show you how to change your company. You can bring it up with the, uh...boss.

This slim primer distills Sharma's decades of experience into 10 rules for identifying nations that are poised to take off or crash. A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, 10 Rules is full of pioneering insights on signs of political, economic, and social change. Sharma explains, for example, why autocrats are bad for the economy; robots are a blessing, not a curse; and consumer prices don’t tell you all you need to know about inflation.

A transformative leadership approach is necessary in a world where toxic work environments and disengaged employees have become all too common. Lyndsay Dowd, the visionary business coach, founder, and podcast presenter, is on a mission to transform the landscape of leadership. Meet her. Lyndsay advocates for psychological safety, connection, and collaboration as the fundamental components of effective leadership, as the era of intimidation and aggression has come to an end.

These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly?

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.

In Project Management QuickStart Guide, author, speaker, trainer, and project management expert Chris Croft draws on his 30+ years of experience to deliver a comprehensive guide for would-be project managers, experienced project planners, and everyone in between.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Accomplished entrepreneur and AI strategist Vineet Vashishta delivers an engaging and insightful new take on making the most of data, artificial intelligence, and technology at your company. You'll learn to change the culture, strategy, structure, and operational framework of your company to take full advantage of disruptive advances in tech. The author explores fascinating work being undertaken by firms in the real world, as well as high-value use cases and innovative projects and products made possible by realigning organizational frameworks using the capabilities of new technologies.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions.

Como John F. Kennedy levou um homem à Lua em menos de dez anos? O que o xadrez tem a ensinar sobre liderança nas organizações? Por que é necessário mudar a direção de uma empresa em seu período de maior sucesso? Todas essas perguntas têm como resposta o pensamento estratégico. Rios de tinta já foram gastos na tentativa de definir o pensamento estratégico, mas uma boa descrição ainda nos escapa. Embora constitua uma capacidade cada dia mais fundamental diante da ascensão da inteligência artificial, o conceito ainda é mal definido, pouco compreendido e trabalhado de forma limitada.

We have a choice. We can either be reactive and struggle to adjust to transformational events on the fly, or we can be proactive and control the narrative—reinventing work to align with the evolving environment. Futurist Rishad Tobaccowala has had a highly successful career because he has anticipated and capitalized on emerging trends. In Rethinking Work, Rishad outlines the reasons why being proactive in this era of unprecedented change is the only way organizations will survive and thrive.

Jim Rogers, whose entertaining accounts of his travels around the world - studying the markets from Russia to Singapore from the ground up - has enthralled investors and Wall Street aficionados for two decades. In his engaging memoir Street Smarts, Rogers offers pithy commentary from a lifetime of adventure, from his early years growing up a naïve kid in Demopolis, Alabama, to his fledgling career on Wall Street, to his cofounding the wildly successful Quantum Fund [omit George Soros], Rogers always had a restless curiosity to experience and understand the world around him.

This audiobook provides insights to effective leadership skills and examines strategies that top performers implement to manage an organization more efficiently. This title can provide a powerful motivational key; one that will unlock a treasure of innovative ideas by examining how top performers achieve their desired outcomes more efficiently.

Generative AI, Web3, neurotech, reusable rockets to power the space economy—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2024 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Percez les Secrets de la Réussite en Entreprise : Maîtrisez la Stratégie d'Affaires pour une Croissance Durable. Plongez dans un guide académique complet qui vous équipe des outils et des connaissances essentiels pour prospérer dans le monde dynamique des entreprises d'aujourd'hui.

As a manager, you tend to walk a tightrope with executives on one side and employees on the other. But while managing personalities, team dynamics, and company culture aren't your only responsibilities, they are vital to the well-being of any company. To help you boost productivity and find the right management style for you, the staff of Entrepreneur helps you tap into the expertise of over 20 contributors and learn how to: delegate the right jobs to the right people; decentralize management and boost employee productivity; promote accountability; and much more.

Most people are blown off-course by unexpected events. Top performers, by contrast, know how to navigate our unpredictable world. Not just that: they know how to thrive in it. You can acquire this essential skill, too. In Mastering Uncertainty, investor and serial entrepreneur Csaba Konkoly and award-winning business author Matt Watkinson reveal the shortcomings of conventional business thinking and the advantages of developing a "probabilistic" mindset that turns uncertainty from a source of fear into an incredible and exciting advantage.

Gigatrends offers a roadmap for navigating six of the most disruptive trends shaping the future. Humanity stands at the precipice of a remarkable new era in global history filled with both immense opportunities and daunting challenges. Gigatrends examines how six disruptive trends can be harnessed to create new social, economic, and organizational solutions that will usher in the promise of a human-centered future for billions of people.