Sustainable Business

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Many of the central concerns of the twenty-first century—racial inequity, white supremacy movements, greater inclusiveness of diverse peoples—are rooted in facing and overcoming prejudices, both common and hidden. Another great challenge—the role of wealth and innovation in solving the climate crisis—is also riddled with disabling prejudices about how corporations work, and about the rights and needs of consumers and world citizens. In his twenty-first book, Bruce Piasecki argues that a set of five recurring prejudices, from 1900 to 2020, have held up real progress on climate action.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Are you trapped in a never-ending cycle of deadlines and demands, feeling disconnected from the job you once loved? Is your organization turning a blind eye to burnout, despite your colleagues and team experiencing similar struggles? While workplace burnout is gaining recognition, executives remain slow to act, skeptical of the need for change. It's time for you to take meaningful action, not only to prevent burnout for yourself, but also to foster a thriving work environment.

The Bridge to Excellence is not just a means of getting your organization from the beginning to the end of a particular journey. It is the organization and every organization has a Bridge, whether utilized or not. Does your Bridge take your organization across the roiling rivers of competition, technological change, evolving customer preferences, workforce changes, supply chain disruptions, pandemics, regulation, and more? Does it carry you over all of this to the goal of Sustainable Excellence, or does it take you somewhere else?

Organizations of all types are making unprecedented investments in unconscious bias training, diversity recruitment, and anti-racism education. Words like belonging and equity are on the list of aspirational outcomes for these efforts, but the pathways to those goals are unclear because their implementation has been reactionary, supplemental, and in too many instances cosmetic rather than systemic.

You intend to self-publish or have published a book or two. You’re not selling very well and wonder why not. You feel you should be doing something, but the thought of “marketing” gives you nightmares. You don’t want to become one of these people shouting “buy my book” on Twitter. But you would still love to start selling some books and pay some or even all of your bills with your writing income.

Workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams. Old learning formats and pricing models are failing. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper. Tracy King is in the trenches with you, working with dozens of associations like yours, concerned about meeting the needs of their evolving industry while remaining the content authority. And she now shares the Enterprise framework she developed for her clients.

Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich, wenn die Pizza Bio ist? Ganz gleich, wie viel grünes Wachstum, grüne Technologie oder Mobilität wir entwickeln – ein "weiter so" wird es nicht geben können. Bleibt die Frage: Wie geht’s weiter?

Ökologisch sinnvoll zu handeln und gleichzeitig ökonomisch erfolgreich zu wirtschaften, muss kein Widerspruch sein. Längst gibt es Unternehmen, die Nachhaltigkeit und Wirtschaftlichkeit in ihren Geschäftsmodellen miteinander in Einklang bringen. Denn zaudern und auf politische Vorgaben warten gilt nicht: Wer heute schon die Weichen für ein nachhaltiges Wirtschaften von morgen stellen will, muss selbst aktiv werden.

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor. But hype has a dark side, too. It can mislead. It can distract. It can blinker us from seeing what is actually going on.

Ethics - described briefly as the norms by which acceptable and unacceptable behaviors are measured - has been the concern, and perhaps the great dilemma, of sentient humans since Socrates subjected it to philosophical inquiry almost 2,500 years ago. Socrates believed, without universal acceptance, that the most pertinent issues people must deal with are related to how we live our lives, what actions are and are not righteous, and how people should live together peacefully.

Renowned team-culture coach Fritz Seyferth unveils his groundbreaking book The Shift from Me to Team, an essential listen for leaders and team members who aspire to unleash their organizations’ potential. Drawing from more than four decades of expertise, Seyferth’s book delivers a powerful blueprint for transforming organizational culture and achieving sustainable success.

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called "sustainable business" practices. Instead, the acute ecological crisis requires an all-round rethink of what business does and how it does it. This book explores what business responsibility looks like today and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

Transformative Markets is a book about a better, healthier, more prosperous future for all. Its premise is that the markets we use every day must become powerhouses for driving innovative and sustainable goods and services. Perhaps no time in history have we faced a reckoning like we face today. The Covid-19 pandemic has shown the fragility of the global markets and the razor’s edge of basic survival far too many people live on every day.

Best-selling author and wellness guide Grace Danielle Meek leverages her two decades of holistic business experience and marketing expertise to help entrepreneurs to get their holistic healing business started with inspiration and ease.

"One Report" refers to an emerging trend in business taking place throughout the world where companies are going beyond separate reports for financial and nonfinancial (e.g., corporate social responsibility or sustainability) results and integrating both into a single integrated report. At the same time, they are also leveraging the Internet to provide more detailed results to all of their stakeholders and for improving their level of dialogue and engagement with them.

Do you hear alarm bells ringing? Now is the time for corporate America to realize that an epidemic is exploding, and it isn't going away without a cure. Corporate America calls it a "lack of employee engagement". It's a downright real-life zombie apocalypse. Employees are unhappy at work, and their unhappiness is breeding disagreement. The practice that'll solve the problems of poor culture, workplace loneliness, and lack of employee engagement is frientorship® - a combination of friendship, mentorship, and leadership.

What are you searching for in life? Is there a void that you are desperately attempting to fill? Are you wondering what might be next? The job, relationship, salary, title, status, and so much more have been the focal point of so many explorations. These things are sought after in hopes of bringing ultimate and sustaining joy. However, they never do.

Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.