Sustainable Business

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.

Brenda, Kevin, and the kids were stuck...Brenda had taken a 20 percent pay cut and was told by her boss she should feel "lucky to still have a job". But they were already living paycheck to paycheck. How were they going to get by with 20 percent less income? Move. Brenda was offered a great job six states away. They'd have to sell the house, though. But they didn't have much equity. The few offers they received were lower than what they owed. Can't sell a house if you can't pay off your loan.

This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming. Written by the owner of the Spence Farm featured in the documentary, Sustainable, this book provides listeners with the necessary steps an owner-operator must take to set up their family farm for long-term success.

In Net Zero Business Models: Winning in the Global Net Zero Economy, two accomplished business transformation thought leaders deliver a revolutionary new take on how to transition from business models that are contributing to worldwide climate disaster to net zero models consistent with long-term sustainability. In the book, you'll discover what net zero emissions means, how to implement net zero emission business models, what the overall transition to a net zero emissions economy looks like, and, ultimately, how civilization itself will transition to net zero.

In Honor Thy Label, Dr. Bronner’s head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up - and rode the waves of popular demand without losing sight of the process. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, in Sri Lanka, Ghana, India, and beyond, Leson demystifies the process of building and scaling ethical production.

Best-selling author and wellness guide Grace Danielle Meek leverages her two decades of holistic business experience and marketing expertise to help entrepreneurs to get their holistic healing business started with inspiration and ease.

An accessible guide showing all people how to create and sustain diversity and inclusivity in the workplace - no matter your identity, industry, or level of experience.

Are you trapped in a never-ending cycle of deadlines and demands, feeling disconnected from the job you once loved? Is your organization turning a blind eye to burnout, despite your colleagues and team experiencing similar struggles? While workplace burnout is gaining recognition, executives remain slow to act, skeptical of the need for change. It's time for you to take meaningful action, not only to prevent burnout for yourself, but also to foster a thriving work environment.

"Sustainable Sales & Leadership: The Nordic Way" delves deep into the hottest topic in today's business world: sustainability. But this book stands out from ordinary business and leadership books. It's a manifesto for the future, a guide that illuminates the Six Nordic Virtues driving sustainable success in sales and leadership.

What does your dream life look like? Imagine that you're totally free. You don't have a nine to five job, you don't have a boss. You can live wherever you want. You can do whatever you want. Imagine that. What would you do? You're able to travel the world, or you can spend all your time with your family. What is the most important thing to you? Everything is possible with a successful online business that can create a passive income so you can live free.

#BossLiving: A Practical Guide to Starting Your Sustainable, Small Business guides the budding business owner through the steps of small business ownership. This audiobook helps people with #BossLiving dreams refine and execute their small business ideas with realistic, actionable steps.

Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future.

In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America.

Die meisten Start-up-Stories handeln entweder von grenzenlosem Erfolg oder aber von spektakulären Pleiten. Vor allem aber handeln die meisten von Männern. Dass es aber auch erfolgreiche, von Frauen gegründete Unternehmen abseits der Klischee-Start-up-Szene gibt, zeigt diese Gründungsgeschichte. Für lange Zeit schien es unmöglich, nachhaltige Periodenprodukte zu finden.

Supply chain optimization is a topic of increasing interest today, whether the main intention is to maximize the efficiency of one's global supply chain system or to pro-actively make it greener. There are many changes that can be made to improve the performance of a supply chain, ranging from where materials are purchased, the types of materials purchased, how those materials get to you, how your products are distributed, and many more.

Business has a bad name for many people. It is easy to point to unethical and damaging behavior by companies. And it may seem straightforward to blame either individuals or, more generally, ruthless markets and amoral commercial society. In Honorable Business, James R. Otteson argues that business activity can be valuable in itself. Done correctly, honorable business can enable flourishing for individuals and prosperity for society.

Discover the secret roadmap to becoming a successful Airbnb host and earn a steady income while you spend time with family and friends and travel around the world!

With a world that's running at twice the speed and becoming more dynamic each day, sustainable finance finds itself becoming more and more important. From the shock waves of the pandemic to the rise and fall of digital currency, ethics of finance are taking center stage in our day-to-day life.

The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.