Technology Business

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

Without question, IT consultancy is one of the smartest jobs for the money, time, and flexibility it allows. For this reason, people qualified and yet to be qualified aspire to enter the IT consulting space. It then becomes a question of what is required, how to set up, get clients, and dominate competition. How to Start and Run IT Consultancy Business provides you with proven answers to these how's as well as the educational requirements, and the financial outlay for starting an IT firm.

If you want to learn about the internet of things, then pay attention.... You were just woken up in the middle of the night by smart light bulbs in your house blasting at full power for no reason. Your bleary-eyed investigation shows they tried to download a firmware update and failed. At that moment, Alexa starts quietly whispering sweet nonsense to herself in the corner and Roomba starts slamming into the nearest wall. What do you do? Is your house haunted or have the machines finally started an uprising? Neither - it’s just another day in the IoT wonderland.

Do you wish to learn how to hack? Has your personal space or business been under cyber attack? You wish to learn how these things work so that you can protect yourself, your family and your business from all the forms of these cyber attacks? Well if so, then you’re in luck! Because this book is a comprehensive step by step beginners guide to learn ethical hacking with Kali Linux and use it to protect yourself from cyber attack.

If you think of homeopathy in India, one name springs to mind-Dr Batra's(R). From humble beginnings with a clinic in Chowpatty, Bombay in 1982, Dr Mukesh Batra put homeopathy on the world map by starting over 200 clinics in seven countries and in 150 cities of India in the next four decades.

The world we know of today is changing, and businesses are starting to take their social media and marketing more seriously. As social media has made a significant acknowledgment for improving the portfolio and online presence of individual businesses, nearly every industry has recognized the excellent benefits and values of social media marking.

The Vagabonds is “a portrait of America’s burgeoning love affair with the automobile” (NPR) but it also sheds light on the important relationship between the older Edison and the younger Ford, who once worked for the famous inventor. The road trips made the automobile ubiquitous and magnified Ford’s reputation, even as Edison’s diminished. The automobile would transform the American landscape, the American economy, and the American way of life and Guinn brings this seminal moment in history to vivid life.

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his 20th book, John Elkington - dubbed the "Godfather of Sustainability" - explores new forms of capitalism fit for the 21st century.

Are you sick of working a job you hate for a boss who despises you? Do you want to get paid what your worth...instead of what your company thinks they can get away with? Are you struggling to get up in the morning and praying for a snow day? Or are you just ready to start enjoying some of that freedom you've heard so much about?

Don't let this golden opportunity to unlock the mysterious power of AI for your marketing needs slip through your fingers. Delve into the future of digital marketing with Chat GPT Bible—Social Media Marketing Special Edition: Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content. Grab your copy today, and start unveiling the secrets!

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry. In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning.

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

Cybersecurity expert Mark Sangster deftly weaves together real-life cases in a thrilling narrative that illustrates the human complexities behind the scenes that can lead to companies throwing their digital front doors open to criminals. Within a security context, deep social engineering is the newest and biggest means of breaching our systems. Sangster tells listeners that cybersecurity is not an IT problem to solve - it is a business risk to manage.

In their groundbreaking book Human + Machine, Accenture technology leaders Paul Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their businesses and their bottom lines. Now those companies and other pioneers across industries are reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift - how artificial intelligence is becoming less artificial and more intelligent.

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

PLEASE NOTE: This is a summary, analysis, and review of the book and not the original book. In The Future Is Faster Than You Think, authors Peter Diamandis and Steven Kotler explore how the convergence of different technologies will revolutionize the way we eat, work, play, and live.

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

Imagine if you were there, taking notes, as a small pizza joint became one of the most successful restaurants in the world. The Domino’s Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, paved in industry-leading profits.