Technology Business

In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company's website or web application. Nontechnical business listeners will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.

Bill Gates is one of the world’s richest men and an undeniable legend in both software and business. Now, this biography is here to peer into the life and career of this incredible entrepreneur. In this detailed account of Bill Gates’ life, you’ll discover everything from how his childhood and years at Harvard shaped how he attained success to the founding of the now-famous Microsoft and the Windows software that changed the world and paved his way to becoming a billionaire.

Welcome to the wild world of social media, where your next viral post is just around the corner, likes are the currency, and hashtags are everything! "Make Money With Social Media Marketing" is your go-to resource for controlling digital environments and converting those double taps into cash—it's not just another social media manual.

For women in tech, Silicon Valley is not a fantasy land of unicorns, virtual reality rainbows, and 3D-printed lollipops, where millions of dollars grow on trees. It's a "Brotopia", where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties. In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals....

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

Code performance versus simplicity. Delivery speed versus duplication. Flexibility versus maintainability—every decision you make in software engineering involves balancing tradeoffs. In Software Mistakes and Tradeoffs, you’ll learn from costly mistakes that Tomasz Lelek and Jon Skeet have encountered over their impressive careers. You’ll explore real-world scenarios where poor understanding of tradeoffs leads to major problems down the road, so you can preempt your own mistakes with a more thoughtful approach to decision-making.

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Imagine a world where companies can move successfully into the future, where these brittle solutions are replaced with a flexible, simple approach that also delivers enterprise-grade capabilities. This book introduces asset operations management (AOM), an operating principle founded on the belief that asset-intensive organizations have much to gain by adopting new approaches to data, collaboration, and communication—all supported by modern, consumer-grade technology experiences.

Ready to propel your business into the AI revolution? Curious about how to harness the power of AI, even without technical know-how? Launch into a world of limitless opportunities with ChatGPT, the AI tool that's revolutionizing the landscape of business.

The most extensive account yet of the lives of cybercriminals and the vast international industry they have created, deeply sourced and based on field research in the world's technology-crime hot spots.

Use ChatGPT to go from minion to millionaire! This is 2 books in 1 that focus on how to use this revolutionary tool (ChatGPT generative AI) to make money and succeed in life.

The topic of security culture is mysterious and confusing to most leaders. But it doesn't have to be. In The Security Culture Playbook, Perry Carpenter and Kai Roer deliver experience-driven, actionable insights into how to transform your organization's security culture and reduce human risk at every level. This book exposes the gaps in how organizations have traditionally approached human risk, and it provides security and business executives with the necessary information and tools needed to understand, measure, and improve facets of security culture across the organization.

Vous voulez comprendre l'impact de l'intelligence artificielle (IA) sur vos compétences, votre métier, votre management ? Le livre audio "Ce sera l'IA ou/et moi" de Cécile Dejoux est votre meilleur allié ! Vous êtes salarié, free-lance, entrepreneur, manager, etc., vous pensez que vous pouvez être acteur des changements liés à l'intelligence artificielle, vous ne voulez plus les subir, vous pensez que même les choses compliquées peuvent s'expliquer simplement, ce livre audio est fait pour vous !

Selling technology to businesses can be one of the most rewarding careers, but getting started can be hard. Most knowledge is gained through word of mouth, and it can take years to learn how to perform well and consistently hit your target. In this how-to guide, you'll be introduced to the "sales flywheel", where Charlie Cowan will share his 20 years of technology sales experience and walk you through the external and internal tasks that combine to deliver a successful sales process.

Do you know that there's a lot more to Excel, but have no idea what to learn? This audiobook could be the answer you're looking for. You'll learn: Introduction to Advanced Excel, Optimization using the Solver Function, Sensitivity Analysis, and much more.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen’s successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time.

As Vikram Mansharamani shows in this eye-opening book, our complex, data-flooded world has made us ever more reliant on experts, protocols, and technology. We've stopped thinking for ourselves. Of course, experts, protocols, and computer-based systems are essential to helping us make informed decisions. What we need is a new approach for integrating these information sources more effectively. The author provides principles and techniques for doing just that, empowering listeners with a more critical and nuanced approach to making decisions.

Artificial Intelligence is a new buzzword. Everyone is talking about it. It's been implemented effectively in a number of industries. Though it's been slow to get moving in the real estate industry, it has taken over certain aspects of the industry and will grow rapidly in the next decade. As a real estate agent, real estate owner, or even just a person looking to buy/rent a new house, we're always looking to get the best price, best tenant, or best house that we can afford. And artificial intelligence is the tool that can work for everyone involved.