Technology Business

Unmasking the Social Engineer: The Human Element of Security focuses on combining the science of understanding nonverbal communications with the knowledge of how social engineers, scam artists, and con men use these skills to build feelings of trust and rapport in their targets. The author helps listeners understand how to identify and detect social engineers and scammers by analyzing their nonverbal behavior. Unmasking the Social Engineer shows how attacks work.

In their book Abundance, best-selling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the best-selling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next 10 years of rapid technological disruption.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime.

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.

Technology is redefining the value of physical assets: the meaning of location and accessibility, the power of zoning and regulation, the flow of capital and information, and even the notion of scarcity itself. How to make the most of it Rethinking Real Estate provides technology entrepreneurs and real estate professionals with key insights and practical strategies that will enable you to develop innovative solutions, identify risks, evaluate emerging competitors, and transform your investment thesis, project, venture, or career.

The use of cognitive analytics/artificial intelligence (AI) systems is set to accelerate. Advanced Analytics and AI prepares business users for the era of cognitive analytics/artificial intelligence. Building on established texts and commentary, it specifically prepares you in terms of expectation, impact on personal roles, and responsibilities. It focuses on the specific impact on key industries (retail, financial services, utilities and media) and also on key professions (such as accounting, operational management, supply chain and risk management).

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

Adam Savage is a maker. From Chewbacca’s bandolier to a 1,000-shot Nerf gun, he has built thousands of spectacular projects as a special-effects artist and the cohost of MythBusters. Adam is also an educator, passionate about instilling the principles of making in the next generation of inventors and inspiring them to turn their curiosity into creation. In this practical and passionate guide, Adam weaves together vivid personal stories, original sketches and photographs from some of his most memorable projects, and interviews with many of his iconic and visionary friends.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility.

The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening, research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work reveals how digital devices change individuals and communities for better and worse.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunities to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs.