Technology Business

The Cyber Risk Handbook is the practitioner's guide to implementing, measuring, and improving the counter-cyber capabilities of the modern enterprise. The first resource of its kind, this book provides authoritative guidance for real-world situations, and cross-functional solutions for enterprise-wide improvement.

If you're looking to make the most of artificial intelligence and blockchain technology for your business, this audiobook is for you. Artificial intelligence and blockchain are the tech of the future. But if you're not already working in the field or studying their depths, it can be difficult to find information in layman's terms. As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business: outsource, automate, scale, marketing.... AI and blockchain technology could revolutionize the way business is done.

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening, research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work reveals how digital devices change individuals and communities for better and worse.

Are you ready to unlock the potential of Instagram for your business? "Instagram Marketing for Beginners" provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

There is no question that data mining has continued to grow and create value in many businesses. The ability to identify hidden knowledge and patterns in the numbers and texts generated daily provides analysts with room to understand the behavior of users. Through the development of models to identify patterns and discover new intelligence, it is now possible to change the business paradigm. This beginner’s guide will help you understand the basic concepts and different techniques that you can apply in data mining.

A new breed of monopolies is threatening your business. Tech megafirms from around the world are encroaching on your industry's space, rewriting the rules, and scooping up talent - and your customers. What should you and your company be doing right now to counter these challenges? Monopolies and Tech Giants: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking on corporate inequality, help you understand what it will mean for your organization, and inspire your company to succeed in the winner-take-all economy.

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

Unlock the secrets to driving business success with 'UX Lifecycle,' the definitive guide for business leaders seeking to revolutionize their software's impact. Narrated by the engaging Andrew Cole, this audiobook presents a comprehensive methodology framework designed by Clive Howard & Jeremy Baines to elevate user experiences and deliver tangible business outcomes.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You'll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation-based on the solid information in this book.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

Small businesses are the backbone of the US economy. They are the biggest job creators and offer a path to the American dream. But for many, it is difficult to get the capital they need to operate and succeed. In the Great Recession, access to capital for small businesses froze and in the aftermath, many community banks shuttered their doors and other lenders that had weathered the storm turned to more profitable avenues. For years after the financial crisis, the outlook for many small businesses was bleak. But then a new dawn of financial technology, or 'fintech', emerged.

The Real Business of Blockchain is one of the first audiobooks on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau - both of Gartner, the world-renowned research and advisory company - will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.

Harness the power of AI for your business, even if you're overwhelmed by its complexity! Are you a business owner searching for innovative ways to stay competitive? Is the thought of integrating Artificial Intelligence (AI) into your operations intimidating? Do you see the potential of AI but don't know where to start? As a business owner, time is your most valuable asset. You need visible results – fast. However, the complex world of AI can be daunting.

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his 20th book, John Elkington - dubbed the "Godfather of Sustainability" - explores new forms of capitalism fit for the 21st century.

For the larger-than-life personalities now staking their fortunes on the development of rocket ships, the new race to explore space could be a dead end, a lucrative opportunity - or the key to humanity's salvation. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Following an overview of the technical and historical development of the electric grid in the US and Europe, this guide reviews hydropower, solar photovoltaics, wind energy, fuel cell, and battery technologies. The author also presents models for the connection of these renewable energy sources from large-scale to on-site and community power/microgrids. The models are explained through case studies in the developed and developing worlds that explore how technical evaluations are conducted, policy incentives implemented, and project finance applied.

Without question, IT consultancy is one of the smartest jobs for the money, time, and flexibility it allows. For this reason, people qualified and yet to be qualified aspire to enter the IT consulting space. It then becomes a question of what is required, how to set up, get clients, and dominate competition. How to Start and Run IT Consultancy Business provides you with proven answers to these how's as well as the educational requirements, and the financial outlay for starting an IT firm.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.