Technology Business
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Totally Wired
- The Rise and Fall of Josh Harris and The Great Dotcom Swindle
- Auteur(s): Andrew Smith
- Narrateur(s): Adam Lofbomm
- Durée: 11 h et 22 min
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Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all in the great dotcom crash of 2000. Long before then, however, Harris's view of where the web would take us had darkened, and he began a series of lurid social experiments aimed at illustrating his worst fear: that the internet would soon alter the very fabric of society - cognitive, social, political, and otherwise.
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Totally Wired
- The Rise and Fall of Josh Harris and The Great Dotcom Swindle
- Narrateur(s): Adam Lofbomm
- Durée: 11 h et 22 min
- Date de publication: 2019-06-04
- Langue: Anglais
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Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all....
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Prix courant: 27,83$ ou 1 crédit
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Social Media Metrics
- How to Measure and Optimize Your Marketing Investment
- Auteur(s): Jim Sterne
- Narrateur(s): Dan John Miller
- Durée: 5 h et 31 min
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Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.
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Social Media Metrics
- How to Measure and Optimize Your Marketing Investment
- Narrateur(s): Dan John Miller
- Durée: 5 h et 31 min
- Date de publication: 2020-07-17
- Langue: Anglais
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Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix....
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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The New Technology Elite
- How Great Companies Optimize Both Technology Consumption and Production
- Auteur(s): Vinnie Mirchandani
- Narrateur(s): Jeff Hoyt
- Durée: 11 h et 48 min
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The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and four guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.
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The New Technology Elite
- How Great Companies Optimize Both Technology Consumption and Production
- Narrateur(s): Jeff Hoyt
- Durée: 11 h et 48 min
- Date de publication: 2020-07-10
- Langue: Anglais
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How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage....
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Prix courant: 27,83$ ou 1 crédit
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
- Date de publication: 2012-03-01
- Langue: Anglais
- The End of Business As Usual explores the complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Attention!
- The Power of Simple Decisions in a Distracted World
- Auteur(s): Rob Hatch
- Narrateur(s): Rob Hatch
- Durée: 5 h et 38 min
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In a world of endless distraction, we have given away two of our most valuable assets: time and attention. Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities. However, having more options doesn’t correlate to an increase in our success. Research shows that having more to choose from causes anxiety and decreases our likelihood of taking action.
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Attention!
- The Power of Simple Decisions in a Distracted World
- Narrateur(s): Rob Hatch
- Durée: 5 h et 38 min
- Date de publication: 2021-02-18
- Langue: Anglais
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In a world of endless distraction, we have given away two of our most valuable assets: time and attention. Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities....
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Prix courant: 14,08$ ou 1 crédit
Prix réduit: 14,08$ ou 1 crédit
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Auteur(s): Mark Van Rijmenam
- Narrateur(s): Erik Synnestvedt
- Durée: 9 h et 8 min
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrateur(s): Erik Synnestvedt
- Durée: 9 h et 8 min
- Date de publication: 2014-04-18
- Langue: Anglais
- Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Year in Tech, 2024
- The Insights You Need from Harvard Business Review
- Auteur(s): Harvard Business Review
- Narrateur(s): Janet Metzger, Paul Boehmer
- Durée: 3 h et 41 min
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Generative AI, Web3, neurotech, reusable rockets to power the space economy—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2024 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.
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The Year in Tech, 2024
- The Insights You Need from Harvard Business Review
- Narrateur(s): Janet Metzger, Paul Boehmer
- Durée: 3 h et 41 min
- Date de publication: 2023-12-12
- Langue: Anglais
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The Year in Tech 2024: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Start-Up Secure
- Baking Cybersecurity into Your Company from Founding to Exit
- Auteur(s): Chris Castaldo
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
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Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You'll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation-based on the solid information in this book.
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Start-Up Secure
- Baking Cybersecurity into Your Company from Founding to Exit
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Auteur(s): Dave Kerpen
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
- Date de publication: 2021-07-28
- Langue: Anglais
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable....
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Prix courant: 28,72$ ou 1 crédit
Prix réduit: 28,72$ ou 1 crédit
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The Emperor of Scent
- A True Story of Perfume and Obsession
- Auteur(s): Chandler Burr
- Narrateur(s): Jamie Renell
- Durée: 12 h et 8 min
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The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell. Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.
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The Emperor of Scent
- A True Story of Perfume and Obsession
- Narrateur(s): Jamie Renell
- Durée: 12 h et 8 min
- Date de publication: 2022-04-01
- Langue: Anglais
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The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Open Space Technology
- A User's Guide
- Auteur(s): Harrison Owen
- Narrateur(s): Jay Webb
- Durée: 6 h et 8 min
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Open Space Technology: A User’s Guide is just what the name implies: a hands-on, detailed description of facilitating Open Space Technology (OST). OST is an effective, economical, fast, and easily repeatable strategy for organizing meetings of between 5 and 2,000 participants that has been used in thousands of organizations in 134 countries and just keeps growing in popularity. Written by the originator of the method, this is the most authoritative book on the rationale, procedures, and requirements of OST.
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Open Space Technology
- A User's Guide
- Narrateur(s): Jay Webb
- Durée: 6 h et 8 min
- Date de publication: 2013-03-06
- Langue: Anglais
- Open Space Technology: A User’s Guide is just what the name implies: a hands-on, detailed description of facilitating Open Space Technology (OST)....
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Prix courant: 26,40$ ou 1 crédit
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Social Business by Design
- Transformative Social Media Strategies for the Connected Company
- Auteur(s): Dion Hinchcliffe, Peter Kim
- Narrateur(s): Keith Silverstein
- Durée: 5 h et 45 min
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Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.
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Social Business by Design
- Transformative Social Media Strategies for the Connected Company
- Narrateur(s): Keith Silverstein
- Durée: 5 h et 45 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era....
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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The Decision Intelligence Handbook
- Practical Steps for Evidence-Based Decisions in a Complex World
- Auteur(s): L. Y. Pratt, N.E. Malcolm
- Narrateur(s): Daniel Henning
- Durée: 10 h et 2 min
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Decision intelligence (DI) has been widely named as a top technology trend for several years, and Gartner reports that more than a third of large organizations are adopting it. Some even say that DI is the next step in the evolution of AI. Many software vendors offer DI solutions today, as they help organizations implement their evidence-based or data-driven decision strategies. But until now, there has been little practical guidance for organizations to formalize decision making and integrate their decisions with data. With this book, authors L. Y. Pratt and N. E. Malcolm fill this gap.
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The Decision Intelligence Handbook
- Practical Steps for Evidence-Based Decisions in a Complex World
- Narrateur(s): Daniel Henning
- Durée: 10 h et 2 min
- Date de publication: 2024-09-24
- Langue: Anglais
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Authors L. Y. Pratt and N. E. Malcolm present a step-by-step method for integrating technology into decisions that bridge from actions to desired outcomes, with a focus on systems that act in an advisory, human-in-the-loop capacity to decision makers.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Fusion Strategy
- How Real-Time Data and AI Will Power the Industrial Future
- Auteur(s): Vijay Govindarajan, Venkat Venkatraman
- Narrateur(s): Tom Parks
- Durée: 6 h et 34 min
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In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.
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Fusion Strategy
- How Real-Time Data and AI Will Power the Industrial Future
- Narrateur(s): Tom Parks
- Durée: 6 h et 34 min
- Date de publication: 2024-04-09
- Langue: Anglais
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In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best with what digitals do best.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Rolling Rocks Downhill
- The Fastest, Easiest, and Most Entertaining Way to Learn Agile and Lean
- Auteur(s): Clarke Ching
- Narrateur(s): Paul Kearney
- Durée: 6 h et 43 min
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A large software-intensive project, called FPP, that has been running late since day 1, but now, suddenly, needs to launch on an impossibly early date, or else. You feel their pain, and their joy, as they battle problem after problem until, slowly, torturously, they rediscover the few - but fundamental - principles underlying successful commercial software development.
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cute agile story
- Écrit par Amazonian le 2020-02-06
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Rolling Rocks Downhill
- The Fastest, Easiest, and Most Entertaining Way to Learn Agile and Lean
- Narrateur(s): Paul Kearney
- Durée: 6 h et 43 min
- Date de publication: 2016-04-08
- Langue: Anglais
- A large software-intensive project, called FPP, that has been running late since day 1, but now, suddenly, needs to launch....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- Auteur(s): Tim Hwang
- Narrateur(s): Matt Godfrey
- Durée: 3 h et 50 min
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In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- Narrateur(s): Matt Godfrey
- Durée: 3 h et 50 min
- Date de publication: 2021-03-16
- Langue: Anglais
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Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008....
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Prix courant: 14,57$ ou 1 crédit
Prix réduit: 14,57$ ou 1 crédit
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Groundswell - Expanded and Revised Edition
- Winning in a World Transformed by Social Technologies
- Auteur(s): Charlene Li, Josh Bernoff
- Narrateur(s): Josh Bernoff
- Durée: 9 h et 48 min
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts?
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Good Listen
- Écrit par Scott le 2019-03-21
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Groundswell - Expanded and Revised Edition
- Winning in a World Transformed by Social Technologies
- Narrateur(s): Josh Bernoff
- Durée: 9 h et 48 min
- Date de publication: 2011-07-20
- Langue: Anglais
- Corporate executives struggle to harness the power of social technologies.....
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Prix courant: 33,39$ ou 1 crédit
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Groundswell
- Winning in a World Transformed by Social Technologies
- Auteur(s): Charlene Li, Josh Bernoff
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
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A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.
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Groundswell
- Winning in a World Transformed by Social Technologies
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
- Date de publication: 2008-04-25
- Langue: Anglais
- A groundswell is sweeping through your customers. Most companies see it as a threat. It's time to see it an opportunity....
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Prix courant: 33,39$ ou 1 crédit
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Automate This
- How Algorithms Came to Rule Our World
- Auteur(s): Christopher Steiner
- Narrateur(s): Walter Dixon
- Durée: 7 h et 41 min
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Histoire
It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills - and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These "bots" started with human programming and logic, but now their reach extends beyond what their creators ever expected.
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Automate This
- How Algorithms Came to Rule Our World
- Narrateur(s): Walter Dixon
- Durée: 7 h et 41 min
- Date de publication: 2012-09-12
- Langue: Anglais
- The rousing story of the last gasp of human agency and how today’s best and brightest minds are endeavoring to put an end to it....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Auteur(s): Jeanne Hopkins, Jamie Turner
- Narrateur(s): Christine Marshall
- Durée: 6 h et 41 min
- Version intégrale
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Au global
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Performance
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Histoire
Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Narrateur(s): Christine Marshall
- Durée: 6 h et 41 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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