Technology Business

In 2015 Manoush Zomorodi, host of WNYC's popular podcast and radio show Note to Self, led tens of thousands of listeners through an experiment to help them unplug from their devices, get bored, jump-start their creativity, and change their lives. Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. In this fascinating new audiobook, Manoush explains the connection between boredom and original thinking.

The 2-Hour Job Search shows job seekers how to work smarter (and faster) to secure first interviews. Through a prescriptive approach, Steve Dalton explains how to wade through the Internet's sea of information and create a job search system that relies on mainstream technology such as Excel, Google, LinkedIn, and alumni databases to create a list of target employers, contact them, and then secure an interview - with only two hours of effort.

Based on more than 40 interviews with Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

La biografía definitiva de Steve Jobs, el fundador de Apple, escrita con su colaboración.Tras más de cuarenta entrevistas con Steve Jobs y con un centenar de personas de su entorno, familiares, amigos, adversarios y colegas, esta es la biografía definitiva de uno de los iconos indiscutibles de nuestro tiempo, del genio cuya creatividad, energía y perfeccionismo revolucionaron seis industrias: informática, películas de animación, música, teléfonos, tabletas y edición digital.

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

In Mind Power: Into the 21st Century, John Kehoe has articulated a set of life-changing principles for charting a course to success and happiness. More than that, however, Mind Power: Into the 21st Century presents a remarkably specific and practical guide.

If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.

AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a PhD to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems.

The life story of Gary Gygax, godfather of all fantasy adventure games, has been told only in bits and pieces. Michael Witwer has crafted a dynamic, dramatized biography of Gygax from his childhood in Lake Geneva, Wisconsin, to his untimely death in 2008. Gygax’s magnum opus, Dungeons & Dragons, would explode in popularity throughout the 1970s and ’80s and irreversibly alter the world of gaming. Gygax’s involvement in the industry lasted long after his dramatic and involuntary departure, and his footprint can be seen in the role-playing genre he is largely responsible for creating.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons—most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen—are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

The first inside account of life within a Silicon Valley venture capital firm, eBoys is the fascinating true story of the six tall men who backed eBay, Webvan, and other billion-dollar start-ups that are transforming the Internet and setting a new pace for the economy - an audible.com audio exclusive!

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Few books in computing have had as profound an influence on software management as "peopleware". The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success. For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon.