Technology Business

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

A guide to navigating the messiness of software development process change, dealing with all the legacy organizational elements, and focusing on increasing business agility.

Calling all CEOs, founders, and managing partners! Learn valuable scale-up strategies in a brand-new book by UK’s top technology industry business coach Dominic Monkhouse. Since 2014, he has worked as a certified business coach, helping other CEOs and MDs scale up their operations. Through his coaching program, which is a fusion of his broad experience, deep operational expertise, and a proven process used by over 2,700 firms worldwide, Dominic is able to help leaders create a lasting impact.

Was ist Ihr Erfolgsrezept, Maye Musk? Sie ist internationales Supermodel, weltweit gefragte Keynote-Speakerin und angesehene Ernährungs-Beraterin - und das im Alter von 72 Jahren. Maye Musk beweist: Frau ist nie zu alt für etwas Neues. Alles, was dafür nötig ist, ist ein Plan. In ihrer exklusiven Autobiografie gibt sie ehrlich und ungeschönt Einblick in die vielen Stationen ihres Lebens und ihrer Karriere: Wie die Flüge in einer kleinen Propellermaschine ohne GPS quer durch die Wildnis Südafrikas schon als Kind ihre Abenteuerlust weckten.

Welcome to the wild world of social media, where your next viral post is just around the corner, likes are the currency, and hashtags are everything! "Make Money With Social Media Marketing" is your go-to resource for controlling digital environments and converting those double taps into cash—it's not just another social media manual.

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.

Leaders today must navigate their teams and organizations through unprecedented levels of uncertainty. It feels like every year there is some-game changing technology or catastrophe that gives rise to a “new normal” and sends businesses scrambling for how to rethink themselves to operate under these new conditions. K. Scott Griffith, a former airline pilot, socio-technical physicist, and author of the first independently audited high reliability and just culture model, offers practical and proven methods to build processes that will withstand the winds of uncertainty while driving success.

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

AI technology has drastically changed the landscape of stock trading, offering traders powerful tools to make informed decisions and maximize profits. Gone are the days of relying solely on gut instincts and outdated data. With AI, you can harness the power of algorithms and machine learning to analyze vast amounts of data in real-time, providing you with valuable insights and precise predictions.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

Your business will be left behind if you don't utilize Pinterest now! In this book you will discover everything you need to know about making an impact on Pinterest and utilizing this powerful social media platform like a pro.

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.

Do you wish to learn how to hack? Has your personal space or business been under cyber attack? You wish to learn how these things work so that you can protect yourself, your family and your business from all the forms of these cyber attacks? Well if so, then you’re in luck! Because this book is a comprehensive step by step beginners guide to learn ethical hacking with Kali Linux and use it to protect yourself from cyber attack.

Projects require managers, but programs warrant maestros. Tasked with overseeing multiple project teams and thousands of activities, program managers have one of the most challenging jobs in the market. Too many overburdened managers are leaving otherwise great jobs, even the field entirely, because they haven’t equipped themselves with the right tools in hand to take on this complex but fulfilling job. How to Manage Complex Programs explains the ins and outs of program management and provides concrete and effective techniques for structuring deliverables, workflow, and staffing.

Whether you're an aspiring entrepreneur, an established business owner looking to expand your online presence, or someone seeking new and innovative ways to generate extra income, the ChatGPT Money Machine book is your ultimate roadmap to success. Equip yourself with the knowledge and skills necessary to navigate the exciting world of AI and transform your online ventures into profitable and sustainable income sources.

The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

Life Mode On is a revolutionary approach to living a better life with technology and our personal devices, from digital lifestyle expert Dr Joanne Orlando. These are no quick fixes; these are real, practical solutions for long-term fulfilment in our increasingly digital world. Dr Jo helps people to understand their technology use and make it better.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.