Technology Business

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

In Sales Magic, you'll discover how to actually double your sales volume by combining powerful selling techniques with cutting-edge psychology. Sales Magic introduces you to an entirely different system of selling, fully based on trust.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

Découvrez "Libérer la Puissance Commerciale de l’IA avec une Efficacité de Niveau Supérieur", le guide ultime pour transformer les entreprises à l’ère du numérique grâce à l'intelligence artificielle (IA). Ce livre captivant dévoile les mystères de l'IA, explorant ses multiples facettes, des simples applications quotidiennes aux avancées technologiques révolutionnaires. Abordez les diverses utilisations de l’IA dans divers secteurs, bien au-delà de la technologie.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

AI & Innovation is a timely, essential book for business leaders, innovation and strategy managers, and executives seeking state-of-the-art guidance on AI and proven best practices for implementation.

It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills - and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These "bots" started with human programming and logic, but now their reach extends beyond what their creators ever expected.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley - from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way. Drawing on over 200 in-depth interviews, Valley of Genius takes listeners from the dawn of the personal computer and the Internet, through the heyday of the web, up to the very moment when our current technological reality was invented.

Together, these two audiobooks form the perfect synergy for anyone looking to embrace the AI revolution. Whether you're aiming to harness AI for your business, curious about the technologies shaping our world, or eager to build a career in AI, the "AI Unleashed Bundle" equips you with the knowledge and insights you need to thrive in an AI-driven future.

Connectional intelligence unlocks the 21st-century secret to getting "big things done" regardless of who you are, where you live, or what you do. We typically associate success and leadership with smarts, passion, and luck. But in today's hypercompetitive world, even those gifts aren't enough. Get Big Things Done argues that the game changer is a thoroughly modern skill called connectional intelligence.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

From the latest applications of AI to blockchain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021 will help you understand today's most essential thinking on these topics, what the latest tech innovations mean for your organization, and how you can use them to compete and win in the new landscape of business.

What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy? This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.