Technology Business

The future of work is already here, and what this future looks like must be a pressing concern for the current generation of leaders in both the private and public sectors. In the next 10 to 15 years, rapid change in a post-pandemic world and emerging technology will revolutionize nearly every job, eliminate some, and create new forms of work that we have yet to imagine. How can we survive and thrive in the face of such drastic change?

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

Are you frustrated or disenchanted by the results of your Agile approach? Does Agile sound like a good idea, but you're not sure how to explain it beyond roles, practices, and meetings? Is your team going through the motions, but it's still business as usual? The missing piece is the Agile mindset - the thinking that makes Agile processes work.

Poornima Vijayashanker has founded three startups and personally guided 100+ people who have launched products that make six and seven figures per year. Everyone started with varying levels of technical and business know-how - or none at all - but everyone was passionate about an idea. Now, Poornima travels around the country teaching people how to bring their ideas to life. With the right road map in front of you, you can launch a winning software product, too.

Dogs thrive when they can make sense of the rules and the relationships around them. Likewise, technology is an amazing companion when you give it a role to play, but it will drive you crazy and make a mess if you think it's in charge. You own technology—not the other way around. And only the technologies that are useful to you should be a part of your life. Adopt the eight ownership mindsets in this book to ensure a positive relationship with both dogs and technology.

Do you hate writing and wish it was easier? Would podcasting, blogging, course creation, video creation, and presenting be even slightly easier if you had a step-by-step system to follow? That's why Robert Plank has created, just for you, WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.

LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

There's another, better way to drive durable, effective change in your organization, and it’s been proven effective by global IT and business consulting leader Infosys. The Live Enterprise operating model provides a clear path to transform large complex businesses into agile, digital ecosystems that evolve with changing market needs and scale to any size.

As the first book of its kind, Artificial Intelligence in Business and Technology guides listeners on an expansive journey through the transformative world of AI, offering a thorough dissection of this game-changing technology that promises to redefine our future.

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Ready to take your social media game to the next level? "TikTok & Twitch for Beginners" is your guide to mastering the intricacies of these two leading content platforms. This book will teach you how to maximize visibility, build relationships, and monetize your content, helping you unlock millions of views and turn your passion into a profitable venture.

From product design and financial modeling to performance management and hiring decisions—artificial intelligence and machine learning are becoming everyday tools for managers at businesses of all sizes. But the rewards of every AI system come with risks—and if you don't understand how to make sense of them, you're not going to make the right decisions. Whether you want to get up to speed quickly, could just use a refresher, or are working with an AI expert for the first time, HBR Guide to AI Basics for Managers will give you the information and skills you need.

Imagine a world where companies can move successfully into the future, where these brittle solutions are replaced with a flexible, simple approach that also delivers enterprise-grade capabilities. This book introduces asset operations management (AOM), an operating principle founded on the belief that asset-intensive organizations have much to gain by adopting new approaches to data, collaboration, and communication—all supported by modern, consumer-grade technology experiences.

This is the first book about the proper use of the new AI (Artificial Intelligence) Chatbot known as GPT-3 in any online business, network marketing, or affiliate marketing to be created with an amazing collaboration with the real AI CHATBOT whom I call ORAC.