Technology Career

How did a small southwest town transform itself into a hotbed of research science, advanced technology, and money? Tracking key figures in Santa Fe's emerging industries, Ed Regis explains how entrepreneurial scientists are using complexity theory and powerful, experimental computer programs to create practical - and profitable - applications. Their efforts to convert vast, diverse data, whether chemical or biological or computational, into useful information is leading to new drugs and medical therapies, ultimately revolutionizing our understanding of effective business strategies.

YouTube for Beginners will help you to: Start a new YouTube channel and grow it fast, become a video influencer in 2020 and beyond, turn viewers into money, collaborate with brands to enjoy extra money and benefits, and build the lifestyle you truly desire.

Companies small and large are initiating AI projects, investing vast sums of money on software, developers, and data scientists. Too often, these AI projects focus on technology at the expense of actionable or tangible business results, resulting in scattershot results and wasted investment. Succeeding with AI sets out a blueprint for AI projects to ensure they are predictable, successful, and profitable. It’s filled with practical techniques for running data science programs that are cost effective and focused on the right business goals.

Digital marketing takes you straight to the crossroads of digital marketing and business development. This is the view of an insider of what marketing agencies and companies do in the future to help brands connect with the most important people (their current and prospective customers).

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.

Humans have landed men on the moon, programmed cars to drive themselves, and put the knowledge of our entire civilization in your back pocket. But no one - from MIT nerds to Army Corps engineers - has ever built a robot that can lay bricks as well as a mason. Unlike the controlled conditions of a factory line, where robots are now ubiquitous, no two construction sites are alike, and a day’s work involves countless variables - bricks that range in size and quality, temperamental mortar mixes, uneven terrain, fickle weather, and moody foremen.

Las primeras cuatro décadas del internet nos han proporcionado, entre otros avances, el correo electrónico, la "world wide web", las redes sociales, y el almacenamiento en la nube. Todo ello, nos ha permitido reducir los costes de investigar, colaborar, e intercambiar información y ha ocasionado la aparición de nuevos medios de comunicación y entretenimiento.

Big Data Revolution is a guide to improving performance, making better decisions, and transforming business through the effective use of big data. Listeners are guided through tried-and-true methodologies for getting more out of data and using it to the utmost advantage. This audiobook describes the major trends emerging in the field, the pitfalls and triumphs being experienced, and the many considerations surrounding big data, all while guiding listeners toward better decision-making from the perspective of a data scientist.

La enciclopedia del community manager es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube, o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca.

Created specifically for executives and managers, Going Wireless shows how mobile technology is impacting every industry, including yours. Award-winning journalist Jaclyn Easton delivers the unexpected: In addition to in-depth discussions about mobile commerce, Internet cell phones, and Palm-type handhelds, she also examines wirefree options you've probably never heard of, all of which are transforming the way companies communicate, manage, market, and sell.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media and have consulted with editors of major business and general-interest publications and with the deans of several schools of journalism in order to find the 30 best business stories from the past 12 months. Among the articles selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; and Steve Silberman on creating a borderless global cyber-marketplace, from Wired.

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

In Fear Technology, the updated and extended edition of Anxiety Lied to Me, Craig Beck presents a groundbreaking approach that brings hope and relief to those battling anxiety and panic disorders. Drawing from his personal experiences, Beck recounts his own struggles with anxiety, panic, and incessant worrying, even while enjoying a successful career and a loving family. He understands the torment of constantly anticipating catastrophe and how it can render life nearly unbearable.

Mechtaete o povyshenii? Ili voobshhe pomenjat' rabotu? Hotite zarabatyvat' bol'she i dostich' blestjashhego kar'ernogo polozhenija? Vam v pomoshh' – jeta kniga. Iz nee vy uznaete: - S chego nachat' poisk raboty; - Kak sostavit' privlekatel'noe dlja rabotodatelja rezjume i soprovoditel'noe pis'mo; - Kak vesti sebja na sobesedovanii; - Kak uspeshno projti ispytatel'nyj srok. Slushajte audioknigu «Tvoja kar'era. Polnoe rukovodstvo» i poluchite rabotu mechty!

Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game-changing hacks that make organisations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders, and this book provides a deep insight into understanding how they work.

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution.