Technology Career

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

Gates' Business @ the Speed of Thought is one of audible.com's most popular programs. This is one investment that will pay consistent dividends. Download it for your commute.

Based on more than 40 interviews with Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

Whether you are a beginner with zero video and marketing skills, a business owner looking to grow your brand and make passive income online, or you simply want to revamp your existing channel for flawless success, this complete guide is for you. Curated by industry experts with you in mind, this book was written to hand over the secret strategies seasoned successful YouTubers are using to amass subscribers, grow their brands, and land 6-7 figure monthly recurring passive income paychecks courtesy of YouTube.

Vous voulez comprendre l'impact de l'intelligence artificielle (IA) sur vos compétences, votre métier, votre management ? Le livre audio "Ce sera l'IA ou/et moi" de Cécile Dejoux est votre meilleur allié ! Vous êtes salarié, free-lance, entrepreneur, manager, etc., vous pensez que vous pouvez être acteur des changements liés à l'intelligence artificielle, vous ne voulez plus les subir, vous pensez que même les choses compliquées peuvent s'expliquer simplement, ce livre audio est fait pour vous !

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

By accepting the CEO job at Hewlett-Packard, an iconic company that had lost its way, Carly Fiorina confirmed her status as the most powerful businesswoman in America. But she also made herself a target for everyone who disliked her bold leadership style and resented her rapid rise. For six years, as she led HP through drastic changes and a controversial merger, Fiorina was the subject of endless analysis, debate, and speculation.

Ready to propel your business into the AI revolution? Curious about how to harness the power of AI, even without technical know-how? Launch into a world of limitless opportunities with ChatGPT, the AI tool that's revolutionizing the landscape of business.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Use ChatGPT to go from minion to millionaire! This is 2 books in 1 that focus on how to use this revolutionary tool (ChatGPT generative AI) to make money and succeed in life.

In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.

The topic of security culture is mysterious and confusing to most leaders. But it doesn't have to be. In The Security Culture Playbook, Perry Carpenter and Kai Roer deliver experience-driven, actionable insights into how to transform your organization's security culture and reduce human risk at every level. This book exposes the gaps in how organizations have traditionally approached human risk, and it provides security and business executives with the necessary information and tools needed to understand, measure, and improve facets of security culture across the organization.