Technology Career

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

This audiobook is a highlight reel of content revolving around the software developer's life.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

As technology races ahead, what will people do better than computers? It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. The best-selling author of Talent Is Overrated explains how the skills the economy values are changing in historic ways. The abilities that will prove most essential to our success are no longer the technical, classroom-taught left-brain skills that economic advances have demanded from workers in the past.

Master Artificial Intelligence in no time, even if you're a total beginner or a tech novice with our essential guide — Empower your career and simplify your daily life! Does the world of AI and machine learning seem intimidating, complex, or out of reach? Are you interested in diving into the realm of AI but have no idea where to start? Are you overwhelmed by endless information and complex terminologies that seem to make AI learning more challenging? You're not alone!

Connectional intelligence unlocks the 21st-century secret to getting "big things done" regardless of who you are, where you live, or what you do. We typically associate success and leadership with smarts, passion, and luck. But in today's hypercompetitive world, even those gifts aren't enough. Get Big Things Done argues that the game changer is a thoroughly modern skill called connectional intelligence.

Henry Ford's impact on industry, business, and society continues to drive us to reach for seemingly impossible goals. Today and Tomorrow is like Ford's assembly line, churning out great achievers and forming success after success for nearly a century. It's a timeless reminder that the work ethic and inspiration that still bring us success today can be multiplied and imprinted on the moldable steel of our innovators of tomorrow. Today and Tomorrow by Henry Ford imparts timeless wisdom in a modern digital age.

Vous voulez comprendre l'impact de l'intelligence artificielle (IA) sur vos compétences, votre métier, votre management ? Le livre audio "Ce sera l'IA ou/et moi" de Cécile Dejoux est votre meilleur allié ! Vous êtes salarié, free-lance, entrepreneur, manager, etc., vous pensez que vous pouvez être acteur des changements liés à l'intelligence artificielle, vous ne voulez plus les subir, vous pensez que même les choses compliquées peuvent s'expliquer simplement, ce livre audio est fait pour vous !

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

Use ChatGPT to go from minion to millionaire! This is 2 books in 1 that focus on how to use this revolutionary tool (ChatGPT generative AI) to make money and succeed in life.

By accepting the CEO job at Hewlett-Packard, an iconic company that had lost its way, Carly Fiorina confirmed her status as the most powerful businesswoman in America. But she also made herself a target for everyone who disliked her bold leadership style and resented her rapid rise. For six years, as she led HP through drastic changes and a controversial merger, Fiorina was the subject of endless analysis, debate, and speculation.

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

In 2004 Kentaro Toyama, an award-winning computer scientist, moved to India to start a new research group for Microsoft. Its mission: to explore novel technological solutions to the world's persistent social problems. But after a decade of designing technologies for humanitarian causes, Toyama concluded that no technology, however dazzling, could cause social change on its own.

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

Imagine a world where companies can move successfully into the future, where these brittle solutions are replaced with a flexible, simple approach that also delivers enterprise-grade capabilities. This book introduces asset operations management (AOM), an operating principle founded on the belief that asset-intensive organizations have much to gain by adopting new approaches to data, collaboration, and communication—all supported by modern, consumer-grade technology experiences.

Welcome to the wild world of social media, where your next viral post is just around the corner, likes are the currency, and hashtags are everything! "Make Money With Social Media Marketing" is your go-to resource for controlling digital environments and converting those double taps into cash—it's not just another social media manual.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

Code performance versus simplicity. Delivery speed versus duplication. Flexibility versus maintainability—every decision you make in software engineering involves balancing tradeoffs. In Software Mistakes and Tradeoffs, you’ll learn from costly mistakes that Tomasz Lelek and Jon Skeet have encountered over their impressive careers. You’ll explore real-world scenarios where poor understanding of tradeoffs leads to major problems down the road, so you can preempt your own mistakes with a more thoughtful approach to decision-making.

Mastering Professional Scrum is for anyone who wants to deliver increased value by using Scrum more effectively. Leading Scrum practitioners Stephanie Ockerman and Simon Reindl draw on years of Scrum training and coaching to help you return to first principles and apply Scrum with the professionalism required to achieve its transformative potential. The authors aim to help you focus on proven Scrum approaches for improving quality, getting and using fast feedback, and becoming more adaptable, instead of “going through the motions” and settling for only modest improvements.