Technology Development

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales' riveting and explosive American Girls.

What do today’s young influencers know, that you don’t? Content Creator is a handy guide that will lead you through the process and give you proven tips for creating content that connects with people. It’s amazing what you can learn about yourself when you start creating instead of consuming. You never know how creative you are until you consistently come up with new ideas and produce great content.

R in Action, Second Edition teaches you how to use the R language by presenting examples relevant to scientific, technical, and business developers. Focusing on practical solutions, the book offers a crash course in statistics, including elegant methods for dealing with messy and incomplete data. You'll also master R's extensive graphical capabilities for exploring and presenting data visually. And this expanded second edition includes new chapters on forecasting, data mining, and dynamic report writing.

This revision of Manning's popular The Quick Python Book offers a clear, crisp introduction to the elegant Python programming language and its famously easy-to-read syntax. Written for programmers new to Python, this edition covers features common to other languages concisely, while introducing Python's comprehensive standard functions library and unique features in detail. After exploring Python's syntax, control flow, and basic data structures, the book shows how to create, test, and deploy full applications and larger code libraries.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.

The Secret Science of Games is an accessible and entertaining guide to the hidden role of science in making games more fun. User experience (UX) research is a vital part of the story of how video games have become a cultural juggernaut, but game developers generally don’t speak publicly about how data shapes game design and game development.

Unlock the power of creativity and innovation with Arduino Programming for Beginners: The Ultimate Beginner's Guide to Coding and Circuitry by Rama Nolan—a book that will take you from zero to hero in the world of electronics! Whether you're dreaming of building your own robot, automating your home, or creating interactive gadgets that respond to your every command, this book is your all-in-one guide to making it happen.

In Agile Leadership Toolkit, longtime agile leader Peter Koning provides a practical and invaluable steering wheel for agile leaders and their teams. Drawing on his extensive experience helping leaders drive more value from agile, Koning offers a comprehensive toolkit for continuously improving your environment.

Leverage the “serverless mindset” to build and deploy software faster, better, and with less expense. In this definitive guide, Joseph Emison shows how to leverage “serverless” for maximum customer value. He reveals why mindset is crucial to modern IT strategy and explains why and how to move toward a truly serverless mindset. Many organizations are falling short when it comes to leveraging the cloud. Drawing on his experience as a pioneering CTO across multiple industries, Emison shows why and how you can gain immense business value from the cloud.

This sweeping history of the Civil War and the Confederacy is told through the lens of its most crucial army: the Army of Northern Virginia, commanded by Robert E. Lee. General Lee's Army takes listeners across the Rebel landscape, from campfires to battlefields to their homes, as it portrays a world of life, death, healing, and hardship.

Ever wondered what it takes to create and grow a successful online business? Your step-by-step guide is here! Whether you're an author, blogger, podcaster, business owner, or maybe, just want to know how to get started, How to Blog for Profit is for you. It is jam-packed with easy-to-implement advice for creating an authentic, successful, and profitable online business.

Making conscientious choices about technology in our families is more than just using Internet filters and determining screen time limits for our children. It's about developing wisdom, character, and courage in the way we use digital media rather than accepting technology's promises of ease, instant gratification, and the world's knowledge at our fingertips. And it's definitely not just about the kids.

Grokking Simplicity is a friendly, practical guide that will change the way you approach software design and development. Distributed across servers, difficult to test, and resistant to modification - modern software is complex. Grokking Simplicity is a friendly, practical guide that will change the way you approach software design and development. It introduces a unique approach to functional programming that explains why certain features of software are prone to complexity, and teaches you the functional techniques you can use to simplify these systems.

Are you ready to turn your gaming passion into reality? This book is your ultimate guide to mastering Godot game development. No prior experience needed! Dive into the exciting world of Godot and learn step-by-step how to design captivating 2D and 3D environments, program engaging gameplay mechanics, and create stunning visual effects.

After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn’t that her standards were too high, as women are often told, but that she wasn’t evaluating the right data in suitors’ profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didn’t want in a mate.

Functional Programming in Scala is a serious tutorial for programmers looking to learn FP and apply it to the everyday business of coding. The audiobook guides listeners from basic techniques to advanced topics in a logical, concise, and clear progression. In it, you'll find concrete examples and exercises that open up the world of functional programming.

A large software-intensive project, called FPP, that has been running late since day 1, but now, suddenly, needs to launch on an impossibly early date, or else. You feel their pain, and their joy, as they battle problem after problem until, slowly, torturously, they rediscover the few - but fundamental - principles underlying successful commercial software development.

JavaScript Application Design: A Build First Approach introduces JavaScript developers to techniques that will improve the quality of their software as well as their web development workflow. You'll begin by learning how to establish build processes that are appropriate for JavaScript-driven development. Then, you'll walk through best practices for productive day-to-day development, like running tasks when your code changes, deploying applications with a single command, and monitoring the state of your application once it's in production.

The Art of Unit Testing, Second Edition guides you step-by-step from writing your first simple tests to developing robust test sets that are maintainable, readable, and trustworthy. You'll master the foundational ideas and quickly move to high-value subjects like mocks, stubs, and isolation, including frameworks such as Moq, FakeItEasy, and Typemock Isolator.