Technology Empire

The global battle among the three dominant digital powers-the United States, China, and the European Union-is intensifying. All three regimes are racing to regulate tech companies, with each advancing a competing vision for the digital economy while attempting to expand its sphere of influence in the digital world. In Digital Empires, her provocative follow-up to The Brussels Effect, Anu Bradford explores a rivalry that will shape the world in the decades to come.

What began as a modest start-up partnership only 25 years ago has already surpassed all the giants of contemporary capitalism. How did Microsoft achieve all of this in so short a time? Cheryl Tsang steps inside the famous culture of loyalty, the storied “maniacal work ethic”, and the hardcore world of reckless risk-taking to reveal, once and for all, exactly what makes Microsoft tick.

The Minoan-Mycenaean Empire is one of the most compelling of the lost civilizations, so how does an advanced civilization vanish as if into thin air? This kingdom wasn’t limited to Greece and its Mediterranean tributaries, the Mycenaean Empire of Greek gods extended around the world, even into the Americas. Their technology included analog computers, humanoid robots, talking oracles, flying machines, transparent windows, hot and cold running water, flushing toilets, sewer systems, loose-stone pyramids that pulled water out of the air, and transcontinental ships with voice navigation.

With magazines such as Computerworld, PCWorld, and Macworld, Patrick McGovern's company, International Data Group (IDG), quickly became a global powerhouse with information technology publications in nearly 100 countries. The story of IDG's astonishing success has been a source of inspiration for entrepreneurs all around the world. Future Forward shows you how to apply McGovern's principles to your own organization.