Television Business

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.

The Monkees had everything: a popular TV show, hit records, and adoring fans. Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy Jones, Michael Nesmith and Peter Tork, following each of the four Monkees, together and apart, from 1965 to 2024. A must-listen for music fans, Monkee Business is the definitive biography of a rock and roll legend.

Filled with sharply drawn, emotionally powerful senses, Walk Through Fire traces the hardships Sheila faced in her marriage and her professional life. Despite her skills as a violinist and music teacher, as well as her obvious entrepreneurial talent, she had to fight to overcome self-doubt and fears of failure. Sheila vividly details her struggles, including battling institutional racism, losing a child, suffering emotional abuse in her thirty-three-year marriage, and plunging into a deep depression with her divorce. And yet, out of that pain came renewed purpose and meaning.

The internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms.

If you've ever dreamed of being in charge of your own network, cable, or web series, then this is the book for you. The TV Showrunner's Roadmap provides you with the tools for creating, writing, and managing your own hit show. Combining his 20+ years as a working screenwriter and UCLA professor, Neil Landau expertly guides you through 21 essential insights to the creation of a successful show, and takes you behind the scenes with exclusive and enlightening interviews with showrunners from some of TV's most lauded series.

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.

Bob Circosta has packed his decades of experience and knowledge into a book that can and will help you maximize your sales potential and ability to communicate your message—whatever it may be—to anybody, anywhere.

Tapie se livre comme jamais il ne l'a fait. Deux hommes vrais, dans un dialogue complice, émouvant, sans concession. Un portrait inédit et passionnant. Celui d'un personnage fort en gueule, d'une énergie débordante, intrépide et provocateur. Un autodidacte issu d'un milieu très modeste qui a eu mille vies. Bernard Tapie, l'une des personnalités françaises les plus populaires et authentiques, dont toute la France a suivi les aventures mouvementées et qui aura marqué la politique, le sport, le monde des affaires pendant près de cinquante ans.

Think of an important moment in live TV over the last half-century. Dick Ebersol was likely involved. Dropping out of college to join the crew of ABC’s Wide World of Sports, Ebersol worked the Mexico City Olympics during the famous protest by John Carlos and Tommie Smith as well as the Munich Olympics during the tragic hostage standoff. He went on to cocreate Saturday Night Live with Lorne Michaels and later produced the show for four seasons, helping launch Eddie Murphy to stardom.

In Jim Cramer's Mad Money, TV's champion of the middle-class investor walks you through the key decisions investors have to make: understanding your tolerance for risk and defining your goals, doing the essential homework on a stock, and knowing how to buy and sell stocks the right way - the Cramer way.

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.

If you want to use SCRUM to develop movies and TV shows, Agile SCRUM for Film-Makers is the reference guide you've been looking for. Author Carey Martell explains the principles and method of SCRUM and describes flexible, proven approaches that can help you implement it far more effectively in your production team.

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

Get on TV!, Jacquie Jordan brings her expert advice straight to you - the entrepreneurs, experts, authors, and future reality stars looking to land a television spot....Jacquie Jordan has been involved in booking, supervising or producing over 10,000 television guests, as well as coaching countless people on how to get on air.

Flipping TVs is a business model that is often overlooked, but those who are getting involved and know what to look out for can make impressive additional incomes–with very little effort.

ガラポンTVは、地上デジタル放送8局の番組を1セグで、最大4カ月分（ ハードディスク増設時）全番組録画(=全録) し、スマートフォン、タブレット、PCなどでいつでもどこでも見たい番組を視聴できる画期的な録画機。ガラポンTVの特徴や開発経緯、将来展望などについて、ガラポン株式会社代表 取締役の保田歩氏に、元MACLIFE編集長の高木利弘氏がインタビューしました。起業する決断のタイミングや、困難に遭っても折れない心の持ち方、ビジネスモデルの組立方など、ベンチャーを志す人は必聴です。

Learn from the horror stories of others. Don't make the mistake of a wildly successful crowdfunding campaign that results in personal financial failure.

Kelly Perdew, winner of The Apprentice 2, has what it takes to lead. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence officer, and as an Airborne Ranger, principles that he's applied to business with the same firepower determination that makes our military the best on the battlefield.

Tyler Stewart knows he’s going to be a television star. He’s funny, and his uncle Pete is a writer for the most popular show on TV. Best of all, Tyler’s parents have just sent him to visit Pete in Hollywood. Talk about luck - no more of his mom’s worrying and his dad’s instructions, for the rest of his summer vacation. Everyone in show business needs a break, and Tyler is sure this is going to be his. Now Tyler has two weeks to land an audition and impress the sitcom’s moody star.