Television Marketing
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Auteur(s): Natasha Hritzuk, Kelly Jones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
- Version intégrale
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Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Simplify your multi-screen marketing by putting consumers at the center of your strategy. The rise of the digital age means that consumers have unprecedented access to information, and they're no longer interested in a "one size fits all screens" experience....
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Prix courant: 22,26 $ ou 1 crédit
Prix réduit: 22,26 $ ou 1 crédit
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All-Inclusive TV
- How Booming Brands Are Reimagining TV Advertising
- Auteur(s): Chuck Hengel
- Narrateur(s): Frank Gerard
- Durée: 3 h et 37 min
- Version intégrale
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Americans are watching more video content than ever, nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.
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All-Inclusive TV
- How Booming Brands Are Reimagining TV Advertising
- Narrateur(s): Frank Gerard
- Durée: 3 h et 37 min
- Date de publication: 2021-06-17
- Langue: Anglais
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Americans are watching more video content than ever, nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 18,74 $ ou 1 crédit
Prix réduit: 18,74 $ ou 1 crédit
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