Trade Business Management

Have you ever wondered how to brand your small business? If you're a practitioner of EOS, a fan of Traction, or apply Donald Miller's model from How to Grow Your Small Business to your service business, this book contains the missing piece you need to complete your business operating system. "Trade Secrets: Four Core Strategies to Maximize Value for Service Companies" is an indispensable guide for business owners looking to simplify branding and amplify their market impact.

This consumer driven owners’ guide contains a three-step process to secure a registered trademark for valuable brand names. Select. Secure. Sustain.™ Follow these steps to safeguard your online brands in Amazon Brand Registry, social media, domain registrations, and increase business value. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today’s online environment.

During a negotiation a lot of promises and agreements are made by both sides of the table. This is all well and good, but the ultimate goal of any negotiation is for both sides to agree on a deal that they can live with. As a negotiator, it's going to be your job to take a look at where things stand in the negotiation and then package up the agreements so that they can be included in the final deal.

What a great world this would be if only we could sit down at a negotiating table, have both sides make a few concessions and then we'd suddenly have the deal that we were all hoping to be able to reach. Sadly, getting that perfect deal takes a great deal more effort on both sides.