Video Business

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

The inside story of the booming video-game industry from the late 1990s to the present, as told by the managing director of Ubisoft's Massive Entertainment (The Division, Far Cry 3, Assassin's Creed: Revelations).

Ready to take your social media game to the next level? "TikTok & Twitch for Beginners" is your guide to mastering the intricacies of these two leading content platforms. This book will teach you how to maximize visibility, build relationships, and monetize your content, helping you unlock millions of views and turn your passion into a profitable venture.

The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large, YouTube has leveled the playing field for everyone.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

Any business project needs a good online marketing, it is one of the most important functions of business management. A business plan is what makes it possible to manage a company and an digital marketing is a key element of the business plan. It identifies the best business opportunities for the company and describes how to achieve and maintain market positions. Through this audiobook, the listener will follow the development of a online marketing, see in detail the different steps of an Internet marketing.

As the first employee and senior account manager at New York animation studio IdeaRocket, Dan Englander managed productions for Venmo, Electronic Arts, and many Fortune 500s. From his experiences he lays out a step-by-step blueprint for creating an effective explainer, from strategy to completion. The Lean Explainer Video is the ultimate production handbook for busy startups and entrepreneurs. It will show you how to create a high-converting video in a cost-effective way.

Building a games company is usually thought to be by trial and error. But in the real world, this isn’t an effective way. It causes lots of misery and needless pain for entrepreneurs, who all go through the same mistakes. They are all suffering from failures that are so common for gaming startups. This book was created so that gaming entrepreneurs would have a resource - a guiding manual for finding clarity in their quest to build a games company.

The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness, video marketing dominates as the premium way to get your message out to your potential customers. With Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online.

Real estate marketing...or at least good real estate marketing... does more than just reach a bunch of prospective clients and put a dent in your pocketbook. And when it comes to a totally kick ass real estate marketing strategy there's nothing better than video marketing.

Gamer and commentator Jamie Madigan's fresh and pertinent new book shows how business leaders can promote a culture of productivity and innovation using gaming techniques and psychology. Just as games teach players to navigate a virtual "world", bosses teach employees to navigate the workplace by solving problems, cooperating with colleagues, and setting long-term goals. The application of video games has the potential to eliminate dreary offices in favor of more stimulating - and ultimately, more profitable - work environments. Look no further to level up your team!

Whether you’re a facilitator, instructional designer, or L&D department of one, you don’t need a fancy DSLR camera or film crew to create successful training videos. All you really need is a learning strategy, a good production plan, and a smartphone camera. Informed by his 30-year career in training and media, including his time as learning executive with the BBC, author Jonathan Halls is committed to best practices in video production that will actually help your learners to learn, and without a giant strain on your resources.

This book will help you develop a successful strategy to build awareness for your brand, increase your audience, keep your audience engaged, and most importantly, make money on YouTube.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Eighty percent of internet traffic is now video traffic - unfortunately this means that there are a lot of boring, unengaging videos being produced. Don't let your videos suffer that fate. Welcome to the Age of Emotion is a book for business owners, entrepreneurs, and brand managers who want increased connectivity and engagement with their brand. It focuses on harnessing the emotive powers of video to target prospects and turn them into loyal customers and fans of your brand or company.

10 Ways to Create and Use a Promotional Video to Build Your Business describes different ways to develop a promotional video and use it to grow your business. It suggests ways to create the video inexpensively and then use email, social media, YouTube, and other methods to increase awareness and sales. The book is targeted to authors, consultants, and small business owners. The book is formatted like a journal, so listeners can write down their ideas for what to do after listening to each tip.

YouTube has over one billion users. To be specific, there are over 1.9 billion people who visit YouTube every month. What’s more, each day YouTube viewers gain access to over one billion hours of video. Instagram is an application that can be used to take pictures and videos. These pictures and videos can be posted on other social media sites, such as Facebook, Twitter, and Flickr. Businesses can use these platforms to boos their online presence.

In today's fiercely competitive marketplace, standing out is increasingly challenging. With social media, websites, and SEO becoming more competitive, and sales growing tougher, there's one key element that can make you shine: Your Customer Stories, specifically Video Case Stories. This book delves into how Video Case Stories can significantly enhance every marketing campaign, boosting sales results by at least 32%.

The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide-awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement.