Wellness Business

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Walk through this concisely written executive summary of how to manage the finances of your practice in just a few hours a month. Get up to speed on which financial reports to run, how to analyze them quickly, and how to be sure that your cash and other assets are safeguarded.

Get Rich with Personal Training, is a fast, simple to read and novel approach to creating a personal training business, that is not only sustainable, but also brings in some serious cash. If you are tired of hearing "Just walk the floor and talk to people" as advice from other personal trainers, and would like to know what actually works, then this is the book for you.

Современное издание в стильной мягкой обложке с клапанами, на которых вы найдете самые важные цитаты из книги. Качественная белая бумага и большие удобные поля для заметок помогут не потерять нужную информацию и получить от чтения максимум пользы. Обновленный впервые за более чем сорок лет вневременной бестселлер Дейла Карнеги "Как перестать беспокоиться и начать жить" — классика, которая улучшила и изменила личную и профессиональную жизнь миллионов людей. Это одна из самых влиятельных книг в мире, она входит во все списки бестселлеров и переведена почти на все языки.

Have you always known you were meant for so much more, but don’t know why you aren’t living it yet? Meant for More is both an incredible story of one woman’s journey of discovery and awakening while being jam-packed full of bad--s fundamental truths that will blow your socks off...and transform how you operate in the world. Mia helps you to confidently create your own reality by accessing your innate power, shift your self-image, and clear the misconceptions and misunderstandings that have been getting in your way.

Many yoga teachers are great at teaching but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher looking to expand your student base, a new teacher fresh out of yoga teacher training, or simply considering signing up for your first yoga certification course - this book is for you.

The Double Win means that we can no longer simply look out for "Number One". We have to look out for the other people, too, because when he or she wins, we win. Individuals, families, organizations, all benefit from such Double Win ideas as getting the most out of life by giving the most to others, how to pass on your wins, how to Double Win any race you choose to run, how to achieve a sense of belonging, how sharing power with employees brings unexpected benefits, and self-esteem builders to establish Double Win relationships.

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.

A detailed blueprint of exactly what to change for the biggest impact, The Health Habit is a researched framework of 27 of the most important habits a human can ever have. It starts from the morning, to what you eat, how you think, how you plan, how you sleep, and everything else. Learn how to make it painless and sustainable, and it will follow you for the rest of your life.

Happiness is a choice you make. Learn how to have a happy mind. Build a Happier Brain is a theory that offers a lot of practical ways to be happier. It will enrich your rational brain with psychological theories and neuroscience based on decades of happiness research, and it will also tell you about how happiness through effective daily habits can invite joy into your personal life, work life, and relationships.

Welcome to this comprehensive guide to aesthetic filler injections. If you are an esthetician, a practitioner in aesthetic medicine or simply a professional passionate about the art of enhancing facial beauty, this book is designed to provide you with all the knowledge and skills necessary to excel in this growing field. Injective aesthetics is a complex discipline that requires both technical expertise, a deep understanding of human anatomy and a keen sense of aesthetics.

Paying attention to workplace mental health has never been more important. With one in four people experiencing poor mental health right now, we need to start talking about it. Penguin Business Expert James Routledge has worked with CEOs, HR directors, managers and people at all levels on successful mental-health strategies. In this audiobook, he shares his stories, learnings and guidance.

Learn how INFPs view the world and what makes them tick! In INFP: Understanding & Relating with the Healer, you'll learn about the INFP Myers Brigg personality type. This book covers a variety of topics regarding INFPs (introverted intuitive feeling perceptive) and why they make such great leaders of society.

It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country.

The classic best seller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time. Now Daniels updates his groundbreaking book with the latest and best motivational methods, perfected at such companies as Xerox, 3M, and Kodak.

Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos. En un mercado de libre competencia, gran parte del éxito consiste en saber aplicar pautas de conducta que eleven nuestro nivel de cotización.

Are you a good boss - or a great one? Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Managing People (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you master the innumerable challenges of being a manager.

In this fascinating examination of our widespread obsession with winning, Cath Bishop draws on her personal experience of high-performance environments to trace the idea of winning through history, language and thought to explore how it has come to be a defining concept in fields from sport to business, from politics to education. Faced with the challenges and opportunities of the 21st century, Cath offers a new, broader approach - the long win.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

In Whatever Works, Thalma Lobel explores groundbreaking psychological research on job performance, satisfaction, and creativity. Did you know that just doodling in a certain way can increase your creativity? That looking at something green for forty seconds will improve your attention? That crossing your legs similarly to an interviewer could get you the job? That the mere presence of a smartphone on your desk can lessen your performance, even if it's turned off? These are the invisible factors that nudge our behavior on a daily basis.