Winning Relationships

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

As has been proven many times over, ability is not a major distinguishing factor in success, especially as the level of competition increases. But if you combine your ability with the right attitude and the passion to excel, you too can become the best that you can be; which is indeed what winning is all about and is the universal formula for winning that The Winning Way 2.0 explores.

Isaac and Marco already know sixth grade is going to change their lives. But it won’t change things at home—not without each other’s help. This year, star basketball player Isaac plans on finally keeping up with his schoolwork. Better grades will surely stop Isaac’s parents from arguing all the time. Meanwhile, straight-A Marco vows on finally winning his father’s approval by earning a spot on the school’s basketball team. But will their friendship and support for each other be enough to keep the two boys from falling short?

Are you intrigued by the idea of influence? Ever wondered how some people can sway decisions in their favor? Want to learn how to persuade like a pro? Look no further. How to Strategize Like a Lobbyist by Scott Cardin unlocks the secrets behind one of the most misunderstood and powerful professions in America—lobbying.

People have a tendency to look at the worst in people. They especially have that tendency when the people are stars who have made millions of dollars in the rap industry. I have seen and recorded the worst but I choose to focus on the best. Lil Wayne is not a success because he spews explicit language, demeans black women and jumps up and down on stage with his shirt off - anyone can do that.

Sixteen-year-old Blake has always been the responsible one in his dysfunctional family. Quinn is his brother's opposite - a thrill-seeker who's always chasing the next scary rush. Quinn and Blake are in for the surprise of their lives when they're thrust into the world of a bizarre phantom carnival - and their souls are the price of admission. In order to save his brother, and himself, Blake must survive seven different carnival rides before dawn. Seven rides sounds easy. But each ride is full of unexpected dangers, because each ride is a reflection of one of Blake's deepest fears.

What do you do when you feel like you’ve won the game of life? Share the secrets you’ve learned so everyone else can win too! At least, that’s what we decided to do. After all, we didn’t set out to win anything when we each took a chance on ourselves and followed our hearts. We both just knew there had to be something more than the unfulfilling lives we were living. We each took a step, and the universe rose up to meet us - taking us on a wild adventure up the mountain of success, health, fitness, happiness, love, fulfillment, and inner peace.

Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough, this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum.

Would you risk everything just to get a first date? Would you fly across the country, show up unannounced, and put your heart on the line to win the girl of your dreams? Chad Johnson did, and that was just the beginning of his adventure toward winning the heart of the woman he wanted to spend the rest of his life with. Through Chad’s story of risking everything to win the heart of his one true love, you’ll learn timeless principles that will enable you to develop the kind of love that lasts forever.

NeuroSlimming brings the latest discoveries in brain science to weight management. NeuroSlimming provides the missing piece in the weight loss puzzle. You will gain a deep understanding of how your brain and body work together to create vibrant health and lasting vitality. NeuroSlimming sets you free. Free of dieting, struggling, worrying, wishing, craving, and emotional eating. Free of guilt and anguish about what, when, and how much to eat.

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

Remembering Satan is a lucid, measured, yet absolutely riveting inquest into a case that destroyed a family, engulfed a small town, and captivated an America obsessed by rumors of a satanic underground. It follows the increasingly bizarre accusations and confessions, as well as the claims and counterclaims of police, FBI investigators, and mental-health professionals.

Richard Feynman's Mental Models is a book about the various tools Feynman used to excel academically, professionally, scientifically, and later as a professor. Learn about this goldmine of innovation and understand how to become a lifelong learner and thinker yourself.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

The Shadow Club doesn't exist anymore. The group of second-best kids used to play anonymous practical jokes on their rivals, until things spiraled out of control. Now Jared and the ex-Shadow Club members are having a hard time shaking their reputation. And when the new golden boy at school is the victim of a series of nasty pranks, everyone's convinced Jared is to blame. Determined to prove his innocence, Jared soon becomes wrapped up in a nightmare worse than anything the Shadow Club ever caused.

In this behind-the-scenes look at the making of a champion, the coach of the Villanova University men's basketball team shares his competitive and cooperative philosophy along with lessons from his coaching career and the story of his personal road to success.

Thirty years ago, Roger Fisher and Bill Ury wrote the groundbreaking book Getting to Yes. It established the mutual gains approach to negotiation, or what the popular media likes to call "win-win negotiation". But there are few, if any, negotiating situations in which everyone can get everything they want. In reality, most people want to win at win-win negotiation. And the way to win is to come up with a proposed agreement that is "good" for the other side and "great" for you.

Is success simply a matter of money and talent? Or is there another reason why some people and organizations always land on their feet, while others, equally talented, stumble again and again? There’s a fundamental principle at work—the vital but previously unexamined factor called confidence—that permits unexpected people to achieve high levels of performance through routines that activate talent. Confidence is the new theory and practice of success, explaining why success and failure are not mere episodes but self-perpetuating trajectories

In his years as a professional ice-skater, Olympic Gold Medalist Scott Hamilton learned to embrace the mind-set of working hard to "beat" the competition. But it seems competition has gotten a bad rap these days. We've bought in to the belief that it is unfair to participants to rank performance. Yet competition is in fact a good thing because it's about working toward excellence. Finish First is a wake-up call for business leaders, entrepreneurs, spouses, parents, and even students to stop settling for mediocre and strive to go for the win.

Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience.