World Ethics

What is virtue? What is moderation? What is justice? What is courage? What is good? What is piety? Socrates thought that understanding the perspectives of others on these six great questions would help him become a more excellent human being.

The Purpose Upgrade provides a unique methodology to repurpose enterprises and revitalise the activities they engage in. It shows how by leaning into society's most pressing priorities, businesses can create more compelling benefits for customers, build more meaningful livelihoods for colleagues, and unlock superior returns for investors, putting all the stakeholders that an enterprise needs back on the same team.

Students sometimes ask questions whose depth is such that teachers have trouble coming up with answers. That is what happened to me on January 31, 1984, as I was teaching my Introduction to Economics course at Maisonneuve College in Montreal, Canada. Suddenly, a student raised her hand and asked me with great sincerity: “Sir, what makes the world go round, love or money?” Taken aback by the simplicity and depth of her question, I remained silent for a few seconds, made a few comments, and, remembering the lessons I had learned, asked them what they thought the answer was.