Writing Communication

How to write an instruction people will follow. Has this ever happened to you? You spend hours agonizing over how to write a clear instruction, only to find that either they just didn't get it, or they don't want to do it that way. In either case the job doesn't get done correctly, or on time, or doesn't get done at all! This short two-minute solution gives you the “Why's”, and the step-by-step, easy-to-follow "How's” for writing a clear, workable instruction your reader can easily follow.

The case studies and exercises in this audiobook provide you with a valuable road map to effortlessly engage the right readers and achieve the results you want for your reader, your book and yourself. After all the effort you’ve put into your book, don’t stop short of your goal! Learn what it takes to make your book a success.

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email. Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we’re in email jail! How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities.

The professional judgment of gatekeepers defined the American news agenda for decades. Making the News Popular examines how subsequent events brought on a post-professional period that opened the door for imagining that consumer preferences should drive news production - and unleashed both crisis and opportunity on journalistic institutions.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Anne Perry stands tall not only for earning her place among the world's most widely read mystery writers, but as the author of the longest sustained crime series by a living author. When it comes to literary fiction in the mystery genre, no one does it better than Anne Perry. Her expertise and warmth come through strongly in this, her second master class of writing: Plotting to Enrich Your Back Story. The writing journey continues with a comprehensive discussion of what constitutes the heart of fiction: back story and plot.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

Would you like to develop more creativity? Are you often stumped about how to become more creative? This audiobook shows how anyone, even YOU, can become more creative by using freedom of speech. This audiobook guides you through 19 different creative tools so you too can harness the full power of freedom of expression. Don't listen to the naysayers; YOU too can become creative by listening to this audiobook!

Write It Forward is a one-of-a-kind book focusing on you, the author. In Write It Forward, Bob Mayer applies the time-tested strategies of the Green Berets to the world of being a successful author. He has taught thousands of writers over the years, but this new and innovative program probes deeper than words on the page. It is designed to teach writers how to think, plan and become the future best-sellers of the new age of publishing.

Hören Sie sich das IntensivHörTraining so oft an, bis das Wissen ein Teil Ihrer selbst ist. Sie werden sich im Alltag und in Prüfungssituationen...

The Writer's Conference Guide is designed to help writers reap the benefits from the time and money invested in a writer's conference in order to obtain optimal results. The strategies laid out are taken from our collective experience as authors, presenters, keynote speakers and publishers. Our goal is to help every writer, published and unpublished, make their conference experiences the best they can be and achieve their career goals.

The craft of writing offers countless potential problems: The story is too long; the story's too short; revising presents a huge hurdle; writer's block is rearing its ugly head. In Help! For Writers, Roy Peter Clark presents an "owner's manual" for writers, outlining the seven steps of the writing process, and addressing the 21 most urgent problems that writers face. In his trademark engaging and entertaining style, Clark offers 10 short solutions to each problem.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

There is no right or wrong way to write a novel, but Hinze shows you one way - her way - which has helped her write and publish award-winning, bestselling novels, time after time. In this book, she opens her personal toolbox of methods and guides that you can alter to fit your own process to get your novel started, written, tested, and submitted.

In 2011 author Laura Roberts wrote an entire book in just 72 hours as part of the 3-Day Novel Contest. Upon completing the challenge successfully, she knew she'd found a great new way to write books quickly and wanted to share her secrets with the world. In this audiobook you'll learn how to write an entire book, from start to finish, in just three days, and more.

Does your client owe the principal or principle? Is your company moving forwards or forward? Do you have over ten years' experience, or more than ten years' experience? Proper use of the written and spoken word determines whether or not you move ahead in your career. In Booher's Rules of Business Grammar, business communication guru Dianna Booher identifies the top one hundred and one mistakes made in emails, social media sites, websites, presentations, and conversations every day.

Occuparsi del linguaggio pubblico e della sua qualità non è un lusso da intellettuali o una questione accademica. È un dovere cruciale dell'etica civile. Non è possibile pensare con chiarezza se non si è capaci di parlare e scrivere con chiarezza. Sono parole del filosofo John Searle, teorico del rapporto fra linguaggio e realtà istituzionali. Le società vengono costruite e si reggono essenzialmente su una premessa linguistica: sul fatto cioè che dire qualcosa comporti un impegno di verità e di correttezza nei confronti dei destinatari.

Surprising, charming, upsetting, enlightening, and ultimately hopeful - driven by the insight and humor of Salzman’s voice and by the intelligence, candor, and strength of his students, whose writing appears throughout the book - True Notebooks is itself a reward of the self-expression Mark Salzman teaches: a revelatory meditation on the process, power, and meaning of writing.

Ever wish you could peer into the brain of a published author and learn what tips he's absorbed over the years? How often does he blog? And why? And what about those live chats. Do they really sell books? Maybe you'd like to delve into the psychology of writing, and learn how to deal with rejection or how to write effective love scenes. In volume 2 of Write Like the Wind, Lazar offers advice on writing the "dreaded synopsis", "writing on the road", and recording messages to your readers.

Being the author of a published book unquestionably establishes authority, and today's non-fiction books might easily be referred to as the new business cards. The reason for being an author in the modern world is no longer about earning royalties but about establishing your brand by positioning you as an expert in your field.