Writing Communication

Il primo e unico “bignami” del copy persuasivo™ in lingua italiana. Questo libretto, pubblicato per la prima volta nel 2017, è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere e ottenere una risposta, in un mondo in cui è sempre più difficile attirare l’attenzione (e stimolare interesse). Nella nuova edizione, arricchita e potenziata, il testo è diviso in 10 capitoli, più nuove appendici e una serie di procedure e dritte per scrivere messaggi chiari e convincenti e superare la sindrome del foglio bianco.

Spelling can be very challenging for kids, especially when more videos are being watched than books are being read these days. Luckily, spelling and reading comprehension are two things that can still be taught in a fun and interactive way that people of all ages can enjoy.

You don't have to be funny to be funny. It's true! While the general idea is that humor is inherent, Jean-Marc Toledano would beg to differ. Explore the science of laughter and the reason behind it with Half Serious Half Not, in which Jean-Marc discusses the topic in great detail and brings you the secret to being funny. The theme of the book is humor: what it is, the techniques, and how you too can be funny!

In a creative project, are two heads better than one? Writing partnerships can produce a remarkable synergy, building on each other’s talents to create work unlike anything the individual authors could do alone. On the other hand, unsuccessful collaboration can be disastrous and has ruined many a friendship. In this in-depth book, Anderson and Moesta describe various collaboration methods with frank recollections of their own experiences. You’ll learn collaborative techniques that will suit any sort of writer, as well as the pitfalls you may encounter.

This book explores the stages and outlets of grief and how to implement them into your fiction to create deep, interesting characters and a more engaging plot. Some topics of this book include: grieving before the loss, spiritual matters, and how grief affects different ages, personality types, and genders. Find out how to implement heavy emotional scenes authentically, without crossing over into melodrama. Learn which authors have done this well, and how they did it.

I wrote The Power of Writing Well to address everything managers, leaders, engineers, scientists, and others need to be better senders and receivers, not to cover everything they need to know about the language or to be the perfect sender or receiver; nobody is.

What makes a successful newsletter? How do you structure an article that people want to read? How do you secure a commission from a magazine? Suitable listening for anyone wishing to enter the freelance writing field as well as those working within organisations who need to produce newsletters and articles.

This short book condenses the habits and techniques - your tools - that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less . It is also a true and accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies. You can trust that what I'm telling you will improve your abilities to communicate and think and make you more productive, promotable, and happy.

The case studies and exercises in this audiobook provide you with a valuable road map to effortlessly engage the right readers and achieve the results you want for your reader, your book and yourself. After all the effort you’ve put into your book, don’t stop short of your goal! Learn what it takes to make your book a success.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

The Writer's Conference Guide is designed to help writers reap the benefits from the time and money invested in a writer's conference in order to obtain optimal results. The strategies laid out are taken from our collective experience as authors, presenters, keynote speakers and publishers. Our goal is to help every writer, published and unpublished, make their conference experiences the best they can be and achieve their career goals.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

This book is the first volume of a collection of RoadRUNNER travelogues created by James T. Parks, which focus on locations and routes steeped in American history. Jim’s original articles are scattered piecemeal throughout various RoadRUNNER bimonthly issues, spanning more than a decade of time. With that in mind, we have updated information, where feasible, that appeared in the original articles. Listeners who are interested in how America came to be what it is today will find this integrated collection of historically themed adventures of particular interest.

In this innovative how-to guide, you’ll get the best explanation and ideas on how to write old school letters. Among great examples and bonus chapters, you’ll find info on: writing letters (easier said than done, but with our guidance, you’ll know exactly what to do), realizing all the awesome benefits of writing old school letters, where to find a penpal (they’re all around you!), who would be a best penpal for you (you’re allowed to be picky), how to write old school letters (the best part!), and much more.

This expanded work by international best-selling author William Stanek helps you unleash your writing and presentation skills. It's a book for everybody who wants to learn to tap into their writing potential and get the task at hand done. Whether you are writing essays, creating reports, developing articles or preparing presentations, this audio guide will help you every step of the way.

Writing professional emails is both an art and a science. How you communicate via email can help establish your professional brand. Learn what to include and how to structure your professional emails to make a positive impact on your career.

Susan Anderson's You Write, They Pay gives freelance writers (and wannabe freelance writers) the tools to get their writing careers going and the money rolling in now.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Would you like to develop more creativity? Are you often stumped about how to become more creative? This audiobook shows how anyone, even YOU, can become more creative by using freedom of speech. This audiobook guides you through 19 different creative tools so you too can harness the full power of freedom of expression. Don't listen to the naysayers; YOU too can become creative by listening to this audiobook!

Ever wish you could peer into the brain of a published author and learn what tips he's absorbed over the years? How often does he blog? And why? And what about those live chats. Do they really sell books? Maybe you'd like to delve into the psychology of writing, and learn how to deal with rejection or how to write effective love scenes. In volume 2 of Write Like the Wind, Lazar offers advice on writing the "dreaded synopsis", "writing on the road", and recording messages to your readers.