Writing Communication

Being the author of a published book unquestionably establishes authority, and today's non-fiction books might easily be referred to as the new business cards. The reason for being an author in the modern world is no longer about earning royalties but about establishing your brand by positioning you as an expert in your field.

Swimming with Dolphins celebrates the world of water, which has been Susan’s training ground for personal and spiritual growth, and throughout her life, a constant source of renewal and joy. Hikes on Peru’s Inca trail and swims in seas and oceans around the world illuminate the author’s love for and connection with the natural world.

You don't have to be funny to be funny. It's true! While the general idea is that humor is inherent, Jean-Marc Toledano would beg to differ. Explore the science of laughter and the reason behind it with Half Serious Half Not, in which Jean-Marc discusses the topic in great detail and brings you the secret to being funny. The theme of the book is humor: what it is, the techniques, and how you too can be funny!

Zee the zebra is always moping around. One day, all the animals in Foggy Forest decide to show Zeezee how being sad is a downer for everyone. What do they do, and how does Zeezee react? Listen to find out.

We all need to speak, write, and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicans--improve their speaking and presenting skills.

The Backward Ark is an absorbing insight into the reality of living the tropical cruising dream. Featuring real pirates of the Caribbean, Hurricane Ivan, a stoned Rastafarian Santa, and plenty more besides. With drama, humour, and lashings of tropical spice, this book will appeal to anyone who has ever looked out of the office window on a cold, grey day, wishing they could escape. As you'll discover, a surprising number of people already have.

Writing professional emails is both an art and a science. How you communicate via email can help establish your professional brand. Learn what to include and how to structure your professional emails to make a positive impact on your career.

Il primo e unico “bignami” del copy persuasivo™ in lingua italiana. Questo libretto, pubblicato per la prima volta nel 2017, è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere e ottenere una risposta, in un mondo in cui è sempre più difficile attirare l’attenzione (e stimolare interesse). Nella nuova edizione, arricchita e potenziata, il testo è diviso in 10 capitoli, più nuove appendici e una serie di procedure e dritte per scrivere messaggi chiari e convincenti e superare la sindrome del foglio bianco.

You need to know about this. They're calling it the biggest business skill of the next five years. To explain the abstract, or the complex, we need to use stories. This short Two-Minute Solution will give you practical, step-by-step ways to increase your effectiveness with stories tactically woven into your regular business writing.

Conflict in your writing draws listeners who want to listen to your work. Conflict keeps them listening. With conflict in every paragraph and sentence, you’ll create writing that sells.

Science and technology have starring roles in a wide range of genres - science-fiction, fantasy, thriller, mystery, and more. Unfortunately, many depictions of technical subjects in literature, film, and television are pure fiction. A basic understanding of biology, physics, engineering, and medicine will help you create more realistic stories that satisfy discerning readers. This book brings together scientists, physicians, engineers, and other experts to help you craft better fiction.

Learn the principles of good writing; what the successful templates are for structuring writing; the secrets to creating powerful introductions; and much more in this book on improving your writing skills.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

Use Your Words introduces the art of creative nonfiction to women who want to give written expression to their lives as mothers. Written by award-winning teacher and writer, Kate Hopper, this book will help women find the heart of their writing, learn to use motherhood as a lens through which to write the world, and turn their motherhood stories into art. Each chapter of Use Your Words focuses on an element of craft and contains a lecture, a published essay, and writing exercises that will serve as jumping-off points for the readers' own writing.

Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Whether you’re just starting in your career or are adjusting to a newly remote and virtual workplace, you’ll find valuable advice and tips you can put into practice right away.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

Before you share information, can you separate fact from fiction? Bias Is All Around You: A Handbook for Inspecting Social Media & News Stories is designed to help you authenticate any form of information for possible bias before you use it and/or share it in your network. “A life worth living is a life well led”, as the famous saying goes. We need to take the lead, because inspecting information properly for mental health is one of the biggest challenges of our time.

Rid the world of bad presentations with engaging content, memorable and simple design, and powerful delivery. Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it's a presentation about an idea, a product, a service, a business, or a cause, at its heart, it's a story. The Big Fish Experience will help you tell yours.