Writing Communication

Writing professional emails is both an art and a science. How you communicate via email can help establish your professional brand. Learn what to include and how to structure your professional emails to make a positive impact on your career.

Il primo e unico “bignami” del copy persuasivo™ in lingua italiana. Questo libretto, pubblicato per la prima volta nel 2017, è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere e ottenere una risposta, in un mondo in cui è sempre più difficile attirare l’attenzione (e stimolare interesse). Nella nuova edizione, arricchita e potenziata, il testo è diviso in 10 capitoli, più nuove appendici e una serie di procedure e dritte per scrivere messaggi chiari e convincenti e superare la sindrome del foglio bianco.

You need to know about this. They're calling it the biggest business skill of the next five years. To explain the abstract, or the complex, we need to use stories. This short Two-Minute Solution will give you practical, step-by-step ways to increase your effectiveness with stories tactically woven into your regular business writing.

You don't have to be funny to be funny. It's true! While the general idea is that humor is inherent, Jean-Marc Toledano would beg to differ. Explore the science of laughter and the reason behind it with Half Serious Half Not, in which Jean-Marc discusses the topic in great detail and brings you the secret to being funny. The theme of the book is humor: what it is, the techniques, and how you too can be funny!

Learn the principles of good writing; what the successful templates are for structuring writing; the secrets to creating powerful introductions; and much more in this book on improving your writing skills.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

Use Your Words introduces the art of creative nonfiction to women who want to give written expression to their lives as mothers. Written by award-winning teacher and writer, Kate Hopper, this book will help women find the heart of their writing, learn to use motherhood as a lens through which to write the world, and turn their motherhood stories into art. Each chapter of Use Your Words focuses on an element of craft and contains a lecture, a published essay, and writing exercises that will serve as jumping-off points for the readers' own writing.

Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Whether you’re just starting in your career or are adjusting to a newly remote and virtual workplace, you’ll find valuable advice and tips you can put into practice right away.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

Before you share information, can you separate fact from fiction? Bias Is All Around You: A Handbook for Inspecting Social Media & News Stories is designed to help you authenticate any form of information for possible bias before you use it and/or share it in your network. “A life worth living is a life well led”, as the famous saying goes. We need to take the lead, because inspecting information properly for mental health is one of the biggest challenges of our time.

Rid the world of bad presentations with engaging content, memorable and simple design, and powerful delivery. Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it's a presentation about an idea, a product, a service, a business, or a cause, at its heart, it's a story. The Big Fish Experience will help you tell yours.

Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire.

Escrever parece fácil. Porém, todos que, algum dia, quiseram passar suas ideias para o papel ou o computador já tiveram momentos em que isso se mostrou uma tarefa difícil e frustrante. Mas se engana também quem acha que escrever bem é privilégio de uma nata de dotados de talento especial. Este audiolivro revela que tudo é uma questão de começar, manter a disciplina e trabalhar duro até chegar ao melhor resultado.

It's amazing the misinformation found in most résumé books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kind of résumé sparks an employer's interest - and which ones fail. In The Elements of Résumé Style, he warns against popular "tricks" that tend to backfire - and instead informs listeners how to craft clear, compelling, targeted résumés and cover letters that actually work.

Understanding the networking game can help build your author fan base and your book sales. But where and how do you start building your author network? I’ll answer this burning question for you by sharing what I’ve experienced and observed. Though all authors will benefit from the audiobook, self published authors who are responsible for their book's marketing will find it especially helpful.

Part guide, part rant, this audiobook will shake you into facing the realities of self-publishing to make money. Dr. Heidi Thorne, MBA/DBA, shares her no-nonsense, no-hype insights and observations from her career in publishing as both an editor and author, bolstered by survey research data she’s collected from real self-published authors just like you.

An anthology of his best profiles and articles, including first person accounts of sailing in such classic events as the Sydney-Hobart Race and rounding Cape Horn, Gone to the Sea is an eclectic collection of stories that range from a prophetic cruise with his daughter; to an in-depth post mortem of solo sailor Mike Plant s final, mysterious voyage; to what it's really like to spend a hectic day with Americas Cup legend Dennis Conner.

On July 4, 1999, Marlin Bree was caught in the storm of the century that ripped through the boundary waters of Minnesota and across the Canadian north shores of Lake Superior. Winds on the lake were clocked at 100 miles per hour in a gale that many dubbed the "green storm" because of the unusual color of the sky. Although Bree's treasured wooden sailboat was damaged, he continued in pursuit of his goal of sailing the largest freshwater island archipelago in the world.