Writing Social Media

Peter Jukes, an award-winning TV crime writer, starts at the beginning: October 2013 and the Old Bailey is gearing up for an eight-month courtroom clash. It's a showdown that will pit tabloid newspaper executives in Rupert Murdoch's News International against the British state. The journalists are accused of phone hacking, corrupting public officials, and conspiracy to pervert the course of justice. After years of cover up involving News International, the Metropolitan Police, and the government, the judge tells the jury, "British justice is on trial."

Now, for the first time, the nation's most respected reporters share their stories as the eyes and ears of the nation to create a fascinating oral history. Some of the most influential journalists of our time, including Christiane Amanpour, Walter Cronkite, Morley Safer, Peter Arnett, and Andy Rooney convey the facts, the brutality, and the drama of warfare and examine issues such as censorship, propaganda, ethics, the power of the press, and the future of war reporting, especially after September 11th.

This year has seen unprecedented scrutiny of Rupert Murdoch’s empire in Britain. But what about in Australia, where he owns 70 per cent of the press? In Bad News, Robert Manne investigates Murdoch’s lead political voice here, the Australian newspaper, and how it shapes debate. Since 2002, under the editorship of Chris Mitchell, the Australian has come to see itself as judge, jury and would-be executioner of leaders and policies. Is this a dangerous case of power without responsibility?

In this thought-provoking and highly listenable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising.

As the public appetite for intimate details about celebrities has grown, Lysa Moskowitz-Mateu and David LaFontaine have traveled the continent in search of headline stories for the Star, National Enquirer, and Globe. Invading the privacy of others has become their way of life. By their own account, tabloid reporters are the "vermin media" whose outrageous quests for the inside scoop know no bounds.

Most Americans consider a free press essential to democratic society - either as an independent watchdog against governmental abuse of power or as a wide-open marketplace of ideas. But few understand that far-reaching public policies have shaped the news citizens receive. In an age when mass communication ranges from independent cable channels to the Internet, it is essential to assess these policies and their effects if we want the media to continue fulfilling their role.

In Morning Miracle, Dave Kindred takes an in-depth look at the 21st-century newspaper by spending time in the inner sanctum of one of the country's most venerable: The Washington Post. With unprecedented access to every nook and cranny of the paper, Kindred provides a comprehensive, entertaining, no-holds-barred look at what it takes to turn out a world-class paper day in and day out.

How to Write Content is the guide you need! We will teach you how to write content in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful content writing.

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay. In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives.

When the world's biggest and most moving events took place - World War II, the Moon landing, the death of Princess Diana, and many more - Time magazine was there to tell the story with passion and clarity. This book features pieces by Barbara Ehrenreich, Henry Anatole Grunwald, Maureen Dowd, Walter Isaacson, Bono and many other famous writers, and will provide listeners with a uniquely entertaining view of 85 years of Time's history.

This audiobook contains three selected essays from around 1918 that focus on the ethical issues of newspaper journalism. It provides a fascinating glimpse into ethical issues that still confront us a century later.

In his #1 New York Times best seller, Bias, Emmy Award-winning journalist Bernard Goldberg created a national firestorm when he exposed the liberal biases of the so-called mainstream media. Now, in his new blockbuster, Goldberg goes even further. He not only takes on Big Journalism, but offers a twelve-step program to help the media elites overcome their addiction to bias.

Così come esistono delle regole per la scrittura tradizionale su carta, ne esistono anche per il web writing, cioè per la scrittura sul web. In effetti, ogni volta che scriviamo online, stiamo comunicando su un mezzo che ha caratteristiche particolari, differenti da quelle di tutti gli altri media. Lo si capisce già dal fatto che i testi per Internet si chiamino "contenuti", e che non siano semplicemente composti da parole, ma anche da link, da immagini e da video. La scrittura per il web è in sostanza un mondo a sé rispetto alla scrittura tradizionale.

En primer lugar, no te sientas mal por la cantidad de seguidores que tienes o dejas de tener en las redes sociales. Siempre es un buen momento para rejuvenecer y relanzar tu estrategia de Social Media con técnicas de copywriting. Uno de los elementos centrales para construir una estrategia de Social Media exitosa que logre aumentar el compromiso de los usuarios es la redacción de textos comerciales persuasivos para los medios sociales.

Nick Neely chronicles his 650-mile trek on foot from San Diego to San Francisco, following the route of the first overland Spanish expedition into what was soon called Alta California. Led by Gaspar de Portolá in 1769, the expedition sketched a route that would become, in part, the famous El Camino Real. It laid the foundation for the Golden State we know today, a place that remains as mythical and captivating as any in the world.

Anne Perry stands tall not only for earning her place among the world's most widely read mystery writers, but as the author of the longest sustained crime series by a living author. When it comes to literary fiction in the mystery genre, no one does it better than Anne Perry. Her expertise and warmth come through strongly in this, her second master class of writing: Plotting to Enrich Your Back Story. The writing journey continues with a comprehensive discussion of what constitutes the heart of fiction: back story and plot.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

An expat's witty and insightful exploration of English and American cultural differences through the lens of language that will leave listeners gobsmacked. In That's Not English, the seemingly superficial differences between British and American English open the door to a deeper exploration of a historic and fascinating cultural divide. In each of the 30 chapters, Erin Moore explains a different word we use that says more about us than we think.

Today's media and political landscapes are littered with untrustworthy sources and the dangerous concept of fake news. This accessible guide helps you fight this deeply troubling trend and ensure that truth is not a permanent casualty. Written by Capitol Hill veteran and author Bruce Bartlett, The Truth Matters presents actionable tips and tricks for consuming news critically, judging sources, using fact-checking sites, avoiding confirmation bias, identifying trustworthy experts, and more.

Would you like to develop more creativity? Are you often stumped about how to become more creative? This audiobook shows how anyone, even YOU, can become more creative by using freedom of speech. This audiobook guides you through 19 different creative tools so you too can harness the full power of freedom of expression. Don't listen to the naysayers; YOU too can become creative by listening to this audiobook!