Young Business

We live in a culture that is obsessed with optimizing for productivity. If you want to have a successful career, we’ve been told, you need to do more in less time, right? Wrong. Kyle Young is the marketing mastermind behind best-selling authors (like Jeff Goins and Gary Taubes), tech-startup founders, real estate moguls, and award-winning psychologists. He spent years analyzing how these A-list clients achieved their biggest goals. Productivity, and even grit or the 10,000 hour rule, he says are the wrong approaches for pursuing big goals.

Whether it's absent-minded mistakes at work, a weakness for junk food, a smartphone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it - and sticking with it - are two very different things. Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them.

The Money Book for the Young, Fabulous, & Broke is financial expert Suze Orman's answer to a generation's cry for help. They're called "Generation Debt", people in their 20s and 30s who graduate from college with a mountain of student loan debt and are stuck with one of the weakest job markets in recent history, yet they're painfully aware of the urgent need to take matters into their own hands.

You're never too young to start! In Escape the Rat Race, you’ll find out: How "working to learn, not to earn" paves the way to money-making opportunities. The basics of making money by creating assets. How to make money work hard for you, so that you don't have to work so hard for money.

Kathryn Erskine won the National Book Award for her mesmerizing novel Mockingbird. In The Absolute Value of Mike, a young man grows up during an unlikely adventure. Despite his best efforts, Mike has a hard time communicating with his calculus-loving father - and having a math learning disability certainly doesn’t help. But when Mike is sent to Pennsylvania to work on an engineering project, the young man learns valuable lessons from the colorful characters he meets.

From professional athletes like Tiger Woods and Michael Jordan to philosophers like Confucius, inspirational business books love to suggest that listeners can succeed in business and in life by adopting the traits of their famous subjects. In Z.E.O. by Scott Kenemore, frustrated employees will finally find inspiration in a source they can already relate to: zombies!

"She" is an entrepreneur who pursued her goals, designed her life, and loved every inch of it. She wasn’t worried about what “they” were doing or how they defined success. She didn’t listen to what they had to say, because she wasn’t doing it for “them”. She set her own standards and priorities. She pursued her goals and lived life to its fullest potential. She kept her head in the clouds and her feet on the ground. She stayed focused on the joie de vivre, celebrating the joy of life with each and every tiny victory.

Character is something intrinsic to us all; it forms and reveals who we are. Unbeknownst to many, character is foundational to our judgment, behavior, and leadership. As we tackle the grand challenges of our time, strength of character guides us to make better decisions, creates greater well-being, and contributes to human flourishing. For those who lead—whether in the public, private, not for profit, or education sectors—a greater understanding of character will challenge your thinking, inspire new ideas, and elevate your personal and professional performance.

Peggy and Pam were two desperately disorganized sisters. They started each day with the best of intentions but they never made it because they were "Sidetracked Home Executives" caught in the disorder of misplaced priorities, half-completed chores, and undirected energies - two smart ladies who'd never used their heads when coping with their homes.

In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.

Most credit books promise quick fixes and easy solutions to bad credit, but the truth is there is no quick fix when it comes to credit. Your best strategy as a smart consumer is to understand your credit inside and out. Credit expert John Ulzheimer can give you all the tools you need to master the world of credit, before or after you get into trouble, and take the power back into your own hands.

Already a BBC documentary miniseries and excerpted in the Guardian, We Bought a Zoo is a profoundly moving portrait of an unforgettable family living in the most extraordinary circumstances. This touching memoir is set to be a major motion picture starring Scarlett Johansson and Matt Damon, in theaters December 23, 2011.

It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful.

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.

From one of the first and few women of color to reach the C-suite in Silicon Valley, Apple’s former chief of HR and first VP of inclusion and diversity, comes a heartfelt story of growing up Black and female in a world with little regard for either and a practical road map for embodying the best in yourself and emboldening others along the way.

From massive festivals to daily conversations, every day we’re on a stage. Each stage allows us an opportunity to express our unique presence—our stage presence. This is the secret, the charisma that lets us shine. But sometimes we block our power and forget this moment is the only one we have. This book teaches you to take your power back. It grounds you and launches you into the next level of your life. Whether it’s with family or friends, a boss or bandmate, this book frees you from your limitations so you can be your true, authentic self in any situation.

From the battlefields of Afghanistan and Iraq to the boardrooms of Nike, Walmart, and Microsoft, Blayne Smith and Brandon Young have consistently built tightly-knit, high-performing teams that persevere and win. Join the Army Rangers on the peaks of the Hindu Kush Mountains in Afghanistan and the Green Berets at Firebase Anaconda to gain key insights for leading teams through uncertainty and the understanding that perseverance is what’s most required for today’s complex world.

Throughout history, a certain few people have made risky decisions in an attempt to solve a problem that many people were experiencing, hoping that their new innovation or invention would be able to serve these people and that they—the entrepreneurs, as we call them—would be able to profit in return. These risk-takers are the key drivers of the economy who create jobs and new products and services that make our lives more comfortable and convenient. The world becomes a better place through their efforts. But entrepreneurs don’t always succeed.

Let's face it, we all need money in order to live. How we earn it is up to us. Whether you want to work for someone else or start your own business, this book will help you learn how to land that first job, figure out your paycheck, and negotiate a raise.

Once you've started to accumulate property and money, you're not done managing your financial life. Far from it! You still need to protect your possessions, your money, and your identity from theft. Find out what it takes and how much it will cost.