ドル箱 コーヒー市場争奪戦 (週刊東洋経済eビジネス新書 No.38) cover art

ドル箱 コーヒー市場争奪戦 (週刊東洋経済eビジネス新書 No.38)

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ドル箱 コーヒー市場争奪戦 (週刊東洋経済eビジネス新書 No.38)

Written by: 週刊東洋経済編集部
Narrated by: 長谷川 俊介
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 　殴り込みをかけるセブンイレブンを迎え撃つスタバにドトール。反転攻勢を狙うネスレやコカコーラにサントリー。老舗のＵＣＣ上島、キーコーヒーも健在の分野に、「すき家」も参戦－－。

　日本は世界４位の巨大コーヒー市場。その覇権争いは、商社から焙煎、メーカー、流通、外食、小売りまで業界の垣根を越えての大乱戦だ。このホットな闘いを追った。©東洋経済新報社 Management & Leadership Small Business & Entrepreneurship

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