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不合理だからうまくいく

行動経済学で「人を動かす」

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不合理だからうまくいく

Written by: ダン アリエリー, 櫻井 祐子
Narrated by: 佐田 直啓
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本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）

「超高額ボーナスは社員のやる気に逆効果？」「水を加えるだけのケーキミックスが売れないのはなぜ？」――行動経済学ブームに火をつけたアリエリーの第二弾は、より具体的に職場や家庭で役立てられるようにパワーアップ。人間が不合理である原因を楽しく解き明かす！　『不合理だからすべてがうまくいく』改題

THE UPSIDE OF IRRATIONALITY The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely Copyright 2010 by Dan ArielyJapanese audiobook rights arranged with The Ariely Family LLC c/o Levine Greenberg Literary Agency, Inc. through The English Agency (Japan) Ltd.

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