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ＥＣ覇権バトル(週刊東洋経済ｅビジネス新書Ｎo.335)

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ＥＣ覇権バトル(週刊東洋経済ｅビジネス新書Ｎo.335)

Written by: 週刊東洋経済編集部
Narrated by: 長谷川 俊介
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 これまで、年率１割近くの成長を続け、約１８兆円までに膨らんだＥＣ市場の競争は激しさを増している。火をつけたのはＺホールディングス（ＺＨＤ）によるＺＯＺＯの買収だ。ヤフーは苦手だったファッション分野の取り込みを狙い過去最大となる約４０００億円を投じた。ＺＯＺＯの何が限界だったのか。
　過去には、２０１７年の「ヤマトショック」が契機となった配送料値上、物流システムの変革など、生き残りへのハードルは高い。さらにリアル店舗の巻き返しや、Ｄ２Ｃ、Ｃ＆Ｃの勃興など新たな潮流まで、小売市場で起きている構造変化を追った。

本誌は『週刊東洋経済』２０１９年１１月９日号掲載の３０ページ分を電子化したものです。©東洋経済新報社 (P)2021 Audible, Inc. Marketing & Sales Personal Success

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