“For too long, the public’s understanding of social science has been dominated by economists and psychologists. We know a lot about what’s going on with dollars and senses, but we’re surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.” (Adam Grant, New York Times best-selling author of Originals: How Non-Conformists Change the World, and host of the TED podcast WorkLife)

"We all 'feel' it - it registers itself in our excitement and anxiety of the massive disruption in technology, work, life and our world we are living through. These interconnected shifts in the way we live and work, our politics and culture, and on the earth add up to the most massive disruption and change in human history, Many smart people and many great books have grappled with discrete elements of these changes from automation and remote working, the rise and rebirth of cities, the new global middle class, and climate change. In 2030 AD, Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." (Richard Florida, author of the international best seller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life)

“Who better than Mauro Guillen - with his world view, engaging writing and multi-disciplinary approach - to open our eyes to transformational global changes that stare us in the face, and that we are yet to internalize. Using many powerful examples from around the world to nudge us out of our comforting but over-simplified view of the world, Mauro illustrates brilliantly why our 'straightforward reality can no longer be taken for granted.' Supplementing this with a highly-accessible analysis of lateral thinking and peripheral vision, he helps us navigate what is 'an inherently confusing but also profoundly unsettling' outlook that too many of us are happy to ignore - either consciously or inadvertently so. Mauro’s book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities.” (Mohamed El-Erian, Chief Economic Adviser, Allianz, and best-selling author of When Markets Collide)