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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Narrated by: Lloyd James
- Length: 10 hrs and 22 mins
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A Branded World
Narrated by:
Lloyd James
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Publisher's Summary
Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
©2003 Michael Levine (P)2003 Blackstone Audiobooks
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