Listen free for 30 days
-
A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrated by: Jason DeFillippo
- Length: 55 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $4.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers.
A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
Which means, in order to best discover your next big opportunity for business growth, talk to your Supers.
In this “mini-book” you will learn:
- Why Superconsumers of one category are also Supers of nine other categories—and how you can use this data to uncover opportunities for business growth and exponentially more profitable marketing partnerships.
- Where MoviePass went wrong as a company, and why it’s so important to have a business model that incentivizes Superconsumer behaviors.
- Microsoft Office’s legendary data flywheel, and how they used Superconsumer data to create one of the most dominant category positions in technology history (the Office productivity suite).
- And more.
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is everything you need to know when it comes to listening to your Supers and discovering what they want next.