Deion “Coach Prime” Sanders is one of the greatest motivators and inspirational leaders of all time—on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives.

No one who knows the game is unfamiliar with the story of the NHL’s first Muslim Stanley Cup winner, Nazem Kadri, nor does anyone doubt his warmth and openness in front of a microphone, or his eagerness to challenge the next generation of Muslim athletes. He is a league All-Star, a highlight-reel player, and someone who has been called upon to be the face of his community from the moment he put on skates.

There’s a story about Rich Paul that everyone knows: A twenty-one-year-old kid from Cleveland who sells sports jerseys out of his car meets a high school basketball phenom named LeBron James at an airport—the two become friends and forge a decades-long partnership that reinvents the business of sports. That random meeting might seem like the lucky break that changed Paul’s life. But a moment of good fortune means nothing without the struggle that gets you there. And the truth is, Paul had always been lucky.

From his earliest days growing up in Canada, Deryck Whibley was a punk who loved music and couldn’t wait to achieve something bigger and better than the humble path that lay before him. Whibley was raised by a single mom and their small family constantly moved from place to place, so he was used to being the new kid, starting fights (or finishing them), and connecting with people who shared his sensibility for chaotic fun and loud music. Sum 41 was born of a group of friends who loved to jam, shared a DIY ethos, and were determined to be rock stars one day.

Over eleven years and two separate managerial stints with the Toronto Blue Jays, John Gibbons endeared himself to fans with his folksy manner and his frequent battles with umpires: "Here comes Gibby!" Winning helped too. Under Gibbons's management, the Jays made the American League Championship Series in 2015, ending a twenty-two-year playoff drought; then they did it again in 2016. Along the way the team defied odds, won over a nation, and with one flip of a bat produced one of the most iconic moments in MLB history.