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An Audience of One

Written by: Srinivas Rao, Robin Dellabough
Narrated by: Srinivas Rao
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Publisher's Summary

The creator of the Unmistakable Creative podcast makes a counterintuitive argument: By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience.

Creating for your own pleasure - whether you're writing a novel, composing songs, or painting a landscape - can seem pointless. It's tempting to focus on pursuing money and fame rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life rather than being a source of joy.

Rao, host of the podcast The Unmistakable Creative, argues that we should counter this thinking by intentionally creating art for ourselves alone - an audience of one. In this book he shares the fascinating true stories of creatives who took this path, along with actionable tips and the research of creativity experts. You'll learn, for example:

  • How Oprah's intentional focus on her own work rather than the opinions of everyone else catapulted her into one of the most popular talk shows of all time.
  • How being process-driven not only can help you produce more work but can make you happier outside of your creative time.
  • How to put together a creative "team of rivals" whose feedback can help you hone your craft and filter out useless feedback.

By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.

©2018 Srinivas Rao (P)2018 Penguin Audio
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Great concept, but not overly impactful

I love the idea of an audience of one, but, beyond this one initial concept, the book didn’t really bring anything new to creative approach, at least not for me. It felt like a reiteration of the same things everyone else is already saying (mindfulness, exercise, time management, purpose, etc). You don’t need to read/listen to this book. Start creating just for you (no posting it) everyday, even just for a few minutes, for several months and see what comes out of it.

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