The primary argument that the book makes is that an explanation of how the mind functions or how a person's intelligence develops cannot be provided only by cognition. In order to provide an explanation for the wide range of observed disparities in real intellectual performance among persons, within individuals, and across stages of development, it is necessary to take into consideration the interdependence of cognition, emotion, and motivation.

We produced this book solely for the purpose of education and instruction. After spending several decades as a teacher of behavioral statistics, the author, who became internationally regarded for his pedagogical prowess, desired to create a textbook that would apply the most effective classroom approaches to the printed page. This book achieves exactly that by utilizing a variety of different strategies, such as timely pointing and highlighting devices, strategic reviews and reminders, a focus on the most relevant material, and opportune anticipation of the student's perspective.

By creating art, one can not only reconnect with themselves, but also gain new skills that will help them navigate life. This is a fantastic way to accomplish both of these goals. The author, Leah Guzman, who is both a board-certified art therapist and a mixed media artist, has gathered a set of art therapy exercises that are not only simple but also very successful. Cognitive-behavioural therapy approaches guided the creation of these activities.

Robert Cialdini, author of Pre-Suasion, which was a New York Times bestseller and is considered a seminal expert in the fields of influence and persuasion, explains the psychology behind why people say yes in the new edition of this highly acclaimed bestseller. He also discusses how to apply these insights ethically in both business and everyday life. Cialdini manages to make this extremely important topic appear surprisingly simple by using illustrative tales and situations that are easily relatable. It is not necessary to be a scientist in order to learn how to apply this science.

This landmark book combines cutting-edge evidence with captivating stories to demonstrate how one of the most successful networkers in the United States of America developed his connections, why the creative genius behind one of the most popular shows in TV history toiled away for years in anonymity, how a basketball executive who was responsible for multiple draft busts transformed his franchise into a winner, and how we could have predicted Enron's demise four years before the company collapsed without ever looking at a single number.