Join Mudassar Malik in this episode of Behind the Growth as he sits down with Gaurav Bhatia, CMO at PenFed Credit Union, to uncover the secrets behind PenFed’s success, which according to Gaurav, are anchored in their people and culture.

Gaurav shares how critical it is to be part of a team that believes in the company's vision and is motivated to work toward a shared goal. In addition, a leadership team willing to support other teams' initiatives and help them define and overcome their pain points is the prerequisite for business growth.

Finally, Gaurav shares PenFred’s involvement in the community and how they give back to it, aiming to become its trustworthy partner. The conversation also touches on how company culture is critical for attracting and retaining customers. He also suggests that finance professionals should master the skill of listening to understand customers' needs; it's the only way to respond to demand and pivot when necessary.

Key Takeaways:
- Adopt a business first and marketing second mindset.
- Success is driven by its people and culture.
- Marketing is an investment, not an expense.
- Agility is critical for meeting customer needs.
- Community matters; give, and it’ll give back to you.

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.