In this episode of Behind the Growth, host Mudassar Malik chats with Hasan Jafri, VP Engineering, Digital Business Solutions at TELUS. As they explore Hasan's extensive background, starting from his early days in Northern Virginia to influential roles in various major corporations, Hasan talks about his time at companies like IBM and Citibank, focusing on his experiences in handling large-scale operations and cloud-based initiatives.

Detailing his transition to TELUS and their strategic shift to a more integrated, API-driven approach, Hasan emphasizes the importance of enterprise architecture and engineering excellence in driving successful digital transformations. He also elaborates on innovative strategies like product-oriented architecture, stream-aligned teams, and the integration of AI and DevOps tools to boost both customer excellence as well as operational efficiency across business units.

As the conversation progresses, Hassan discusses the current state of digital transformation in Canada and the priority shifts that come with it, including a wider adoption of remote work, increase in e-commerce trends, and more focus on data privacy and security. Finally, he emphasizes the critical need for continuous learning and adaptation in the tech sector to meet changing business demands and stay competitive amidst emerging digital advancements.

Key Highlights:
- Enterprise architecture should focus on execution
- E-commerce growth necessitates digital adaptation
- Remote work increases the need for collaboration tools
- Successful digital transformations require top-down support
- Learn prompt engineering to integrate and adapt to GenAI

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