Moody Mattan is the co-founder and CEO of Brand XR, a company that offers a no-code augmented reality platform and professional XR services, focusing on making AR technology accessible to non-technical users and businesses.Key Takeaways:
- No-Code AR Platform: Brand XR's Studio allows users to create AR experiences without coding, similar to website builders like Squarespace or Wix.
- AR Murals: A unique product combining physical murals with AR technology, used by major brands like Verizon for engaging local communities.
- Rapid Prototyping: Brand XR emphasizes quick turnaround on prototypes, allowing clients to experience and provide feedback on AR projects within weeks.
- Industry Evolution: Moody's journey reflects the rapid growth and changes in the AR/VR industry over the past decade.
Moody's journey into AR began during his time in venture capital, where he first encountered AR technology through an investment in Meta (not Facebook's Meta). This experience led him to start a company producing Google Cardboard VR viewers, which sold millions of units.
Brand XR was born from Moody's realization that there was a need for easy-to-use AR creation tools. The company now offers both a no-code platform for creating AR experiences and professional services for custom projects.
One of Brand XR's standout products is their AR murals, which combine physical street art with interactive AR elements. These projects, like those for Verizon, involve collaboration between local artists, Brand XR's team, and the client's marketing departments to create engaging, localized experiences.
Moody emphasizes the importance of rapid prototyping in their process, allowing clients to experience and provide feedback on AR projects within weeks. This approach has been crucial in helping clients understand and engage with the technology.Looking ahead, Brand XR continues to focus on making AR technology accessible and useful for a wide range of applications, from marketing to education.
__ About Moody Mattan
Mahmoud “Moody” Mattan is a serial entrepreneur and the Founder & CEO of BrandXR, a No-Code Augmented Reality Platform and award-winning XR Studio. Under Moody’s leadership, BrandXR has delivered cutting-edge AR experiences for major brands such as Chevy, NASA, the NBA, and Verizon, transforming how these companies engage with their audiences. He has also established strategic AR partnerships with META, Snapchat, and TikTok, positioning BrandXR as a top AR creator in the industry.
Before founding BrandXR, Mr. Mattan built PowisVR, a multi-million-dollar virtual reality headset and mobile accessories business. His venture capital experience includes leading investments in Meta, Sidecar, and Genius (formerly Rap Genius) at Pegasus Tech Ventures. With a venture capital, business development, and marketing background, Mr. Mattan specializes in finding profitable strategies for emerging technologies.
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